System and method for a commercial multimedia rental and distribution system

A system for securing intellectual property distributed electronically, comprising:

• an intellectual property provider server (IP Server) connected to a network;
• and
• a client connected to the network, the client including
• a processor,
• player software,
• a storage device connected to the processor, and
• memory, the storage device bearing a player data record, the player data record including at least two component codes that have been shared with the IP server during an earlier communication, and an additional component code determined at a time an intellectual property product is ordered from the intellectual property server, wherein
• the IP server is configured to
• create a shared private key based on the pre-stored shared component codes and an additional shared component code at the time the intellectual property product is ordered, wherein the shared private key is not distributed to the player software,
• encrypt the intellectual property product with the shared private key prior to distribution to the player software, the intellectual property product further including content data and rights data in digital form, and
• the player software when executed on the client, causes the client to
• receive over the network the intellectual property product ordered by the client,
• store the intellectual property product in the storage device in encrypted form,
• create the shared private key using a combination of the pre-stored shared component codes and the additional shared component code determined at the time the intellectual property product is ordered,
• compare the rights data and the player data record to determine entitlement to play the content data
• decrypt the intellectual property product with the created shared private key, and
• play the content data on the player software if entitlement to do so has been determined.

A method for securing intellectual property distributed electronically, comprising:

• establishing contact between an intellectual property provider server (IP server) and a client wherein at least two component codes are shared and pre-stored in both the player software and the server prior to ordering the intellectual property;
• ordering an intellectual property product from the IP server;
• the IP server creating a shared private key based on the pre-stored shared component codes and an additional shared component code at the time the intellectual property product is ordered and wherein the shared private key is not distributed to the player software;
• and
• encrypting the intellectual property product with the shared private key prior to distribution to the client, and wherein the intellectual property product further comprises content data and rights data in digital form;
• receiving the intellectual property product at the client;
• storing the intellectual property product on the client in encrypted form, the client further comprising a player downloaded at the time of the initial communication between the client and the IP server, the player comprising a player data record and wherein the player data record comprises the pre-stored shared component codes and the additional shared component code determined at the time the intellectual property product is ordered;
• the player creating the shared private key using a combination of the pre-stored shared component codes and the additional shared component code determined at the time the intellectual property product is ordered;
• and
• decrypting the intellectual property product with the created shared private key;
• and
• playing the decrypted content data on the player software.