Supporting consumer products

A shelving system for supporting consumer products, comprising:

• a base structure comprising:
• two side base members, each side base member comprising a slot at a first end of the side bases member;
• and
• a front base member attached to a second end of each side base member to define a substantially U-shaped enclosure;
• a plurality of substantially vertical support members, each vertical support member comprising a base end and a top end, each support member attached to the base structure at the base end;
• one or more side cross-members, each side cross-member coupled between two vertical support members, each side cross-member substantially coplanar with one of the two side base members;
• and
• a mobile support shelf comprising:
• a shelf frame adapted to fit within the U-shaped enclosure comprising:
• one or more wheels coupled to the shelf frame;
• and
• a latch pin adapted to engage the slot in a proximate side base member as the shelf frame is inserted into the U-shaped enclosure;
• a shelf pivotally coupled to the shelf frame;
• and
• a release lever coupled to the latch pin and adapted to disengage the latch pin from the slot, wherein the mobile support shelf is removable from the U-shaped enclosure, while the base structure and plurality of substantially vertical support members are substantially stationary, upon disengagement of the latch pin from the slot, and
• wherein the plurality of substantially vertical support members are configured to remain substantially stationary during removal of the mobile support shelf from the substantially U-shaped enclosure.

A method for installing a shelving system for supporting consumer products, comprising:

• placing a base structure on a substantially planar surface, the base structure comprising two side base members and a front base member defining a substantially U-shaped enclosure;
• attaching a plurality of vertical support members to the base structure at a base end of each vertical support member;
• attaching a plurality of side cross-members to adjacent vertical support members, the cross-members substantially coplanar with the side base members;
• attaching a front top member and a back top member to the plurality of vertical support members at a top end of each vertical support member;
• and
• detachably securing at least one of the base structure, the plurality of vertical support members, or the top structure to the walk-in cooler;
• and
• lockably engaging a wheeled support shelf within the substantially U-shaped enclosure;
• and
• disengaging and at least partially removing the wheeled support shelf from within the substantially U-shaped enclosure while the plurality of vertical support members are substantially stationary.