Group content substitution in media works

A system for content alteration of a media work, comprising:

• a composite media work having a group of related component elements that are feasible for alteration and are included in a constituent portion of the composite media work;
• a data record of applicable alteration guidelines regarding collective replacement of the group of related component elements by an addition or deletion or modification or replacement in a proposed derivative version including a quality control provision regarding specified altered content designated for the collective replacement in the proposed derivative version, wherein the data record of applicable alteration guidelines includes:
• a targeted recipient audience limitation regarding the proposed derivative version that incorporates the specified altered content designated for the collective replacement;
• and
• a targeted recipient device limitation regarding the derivative version that incorporates the specified altered content designated for the collective replacement;
• and
• computerized apparatus operably coupled to the data record and to the composite media work;
• and
• an access interface linked to the computerized apparatus.

A computer program product comprising one or more computer programs including instructions that, when executed by one or more processors, execute the following process:

• identifying a group of related content elements in a composite media work, wherein the related content elements are feasible for alteration and form a constituent portion of the composite media work;
• maintaining a data record of applicable alteration guidelines for collective replacement of the group of related content elements in a derivative version of the composite media work, the data record including a quality control provision regarding specified altered content designated for collective replacement in the derivative version, the maintaining applicable alteration guidelines regarding collective replacement of one or more of the following type of related content elements:
• livery, color scheme, dress, fabric, jewelry, pattern, design, sculpture, artistic work, musical work, composition, publication, document, event, exhibit, performance, person, animal, mascot, character, obscured attribute, highlighted attribute, and avatar, and the maintaining applicable alteration guidelines regarding collective replacement of one or more of the following type of related content elements associated with a real-world person:
• name, face, personal characteristics, identity, residence, title, achievement, occupation, career, role, activity, hobby, rank, medal, badge, award, identification features, biometric attribute, photographic image, voice recording, accent, dialect, recognizable personality trait, gesture, demeanor, mannerism, appearance, clothing, hairstyle, tattoo, accessory, jewelry, piercing, avatar, setting, item possession, and property ownership;
• and
• making the applicable alteration guidelines accessible to an interested party.