Adaptive information presentation apparatus and methods
OwnerRobert F. Gazdzinskiinventor
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Abstract
An adaptive advertising apparatus and associated methods. In one embodiment, the apparatus comprises a computer readable medium having at least one computer program disposed thereon, the at least one program being configured to adaptively present (e.g., display) advertising-related content (e.g., audio, video, images, etc.) that is contextually related to inputs provided via an input device such as a for example touch-screen display device. In one variant, the at least one program analyzes user input to determine a context of the input, and selects advertising related to the context for presentation to the user.
Claims47
Computer readable apparatus comprising a storage medium, said storage medium comprising at least one computer program with a plurality of instructions, said at least one program being configured to:
- receive a first input relating to a first location;
- receive a second input relating to a second location, the first and second locations being part of a common journey;
- identify a first entity associated with the first location;
- identify a second entity associated with the second location;
- present first advertising content related to the first entity;
- and
- present second advertising content related to the second entity.
Computer readable apparatus comprising a storage medium, said storage medium comprising at least one computer program with a plurality of instructions, said at least one program being configured to, based on at least first information relating to a first location and second information relating to a second location, the first and second locations being part of a common journey:
- identify a first entity associated with the first location;
- identify a second entity associated with the second location;
- present first advertising content related to the first entity;
- and
- present second advertising content related to the second entity.
Computer readable apparatus comprising a storage medium, said storage medium comprising at least one computer program with a plurality of instructions, said at least one program being configured to:
- receive a digitized speech input relating to an organization or entity which a user wishes to locate;
- based at least in part on the input, identify a location associated with the organization or entity;
- and
- provide a graphical or visual representation of the location in order to aid a user in finding the organization or entity, the graphical or visual representation of the location also comprising a graphical or visual representation of the surroundings of the organization or entity.
Computer readable apparatus comprising a storage medium, said storage medium comprising at least one computer program with a plurality of instructions, said at least one program being configured to:
- receive a digitized speech input relating to an organization or entity which a user wishes to locate;
- based at least in part on the input, identify a location associated with the organization or entity;
- and
- provide a graphical or visual representation of the location in order to aid a user in finding the organization or entity, the graphical or visual representation of the location comprising a map graphic showing the location of the organization or entity relative to other organizations or entities proximate thereto.
A computerized apparatus having a touch-screen input and display device and a wireless interface in communication therewith, the computerized apparatus being part of a host device configured for movement between different locations, the computerized apparatus comprising a computer readable apparatus comprising a storage medium, said storage medium comprising at least one computer program with a plurality of instructions, said at least one computer program being configured to:
- receive a digitized speech input relating to an organization or entity which a user wishes to locate;
- based at least in part on the input, identify a location associated with the organization or entity;
- and
- obtain and provide a graphical or visual representation of the location in order to aid a user in finding the organization or entity, the graphical or visual representation of the location configured to be displayed upon the touch-screen input and display device;
- wherein:
- the identification of the location associated with the organization or entity, and the obtaining the graphical or visual representation of the location, each comprise accessing a remote server via a network using said wireless interface;
- and
- the at least one computer program is further configured to receive and utilize digitized speech in an iterative or hierarchical fashion to progress through a menu structure comprising multiple possible matching organizations or entities.
Computer readable apparatus comprising a storage medium, said storage medium comprising at least one computer program with a plurality of instructions, said at least one program being configured to, based on at least first information relating to a first location and second information relating to a second location, the first and second locations being part of a common journey:
- obtain an identification of a first entity associated with the first location;
- obtain an identification of a second entity associated with the second location;
- cause presentation of first advertising content related to the first entity;
- and
- cause presentation of second advertising content related to the second entity.
Dependencies are inferred from the claim text.