Mobile device marketing and advertising platforms, methods, and systems

A computer-based mobile marketing platform comprising:

• a computer having a memory, the computer configured to execute a plurality of modules and store in the memory data used by the plurality of modules, wherein the plurality of modules comprises a planning module, an execution module, and a control module,
• a mobile service manager comprising an application server that includes a set of subroutines that exchange messages using a plurality of different mobile communication channels between the computer and mobile devices;
• an interactive wizard comprising a graphical user interface having input fields suitable for creating and configuring an advertising campaign targeted to a target group of mobile device users, wherein the advertising campaign comprises a plurality of activities, each activity having a measurable performance metric, wherein at least one of the plurality of activities is a hotspot activity;
• the planning module comprising:
• a definition module for setting a budget and one or more objectives for the advertising campaign, wherein each objective is associated with at least one of the measurable performance metrics;
• and
• a design module for designing an interactive campaign utilizing a plurality of templates;
• the execution module comprising:
• design tools for designing an executable interactive campaign from the campaign design made from the templates;
• and
• operating tools for causing the executable interactive campaign to execute over the plurality of different mobile communication channels, wherein the plurality of different mobile communication channels is selected from the group consisting of a wireless application protocol site, a SMS message, a MMS message, a mobile advertising banner, hotspots, and an e-mail;
• and
• the control module comprising:
• a manager template, the manager template accessible using the graphic user interface and comprising a component to communicate with a hotspot configured for proximity marketing activities;
• and
• a control center capable of collecting, storing, and forwarding content used during the hotspot activity and communicating with mobile devices participating in the hotspot activity.

A non-transitory computer readable media for implementing a mobile marketing platform comprising:

• computer executable instructions-configured as a plurality of software modules wherein the plurality of software modules comprises a planning module, an execution module, and a control module that, when the computer executable instructions are executed, cause a computer to:
• display a graphical user interface comprising an interactive wizard having input fields suitable for creating and configuring an advertising campaign targeted to mobile devices, wherein the advertising campaign comprises a plurality of activities, wherein at least one of the plurality of activities is a hotspot activity;
• set an objective for the advertising campaign using the interactive wizard;
• exchange messages using a plurality of different mobile communication channels between the mobile marketing platform and mobile devices using a set of subroutines;
• cause, using the execution module, the advertising campaign to execute over the plurality of different mobile communication channels, wherein the plurality of different mobile communication channels are selected from the group consisting of a wireless application protocol site, an SMS message, an MMS message, a mobile advertising banner, and an e-mail;
• communicate, using the control module, with a hotspot through the graphical user interface;
• collect and forward content used during the hotspot activity between the mobile marketing platform and the mobile devices participating in the hotspot activity;
• communicate with mobile devices participating in the hotspot activity;
• and
• measure a performance metric associated with the hotspot activity relative to the set objective.