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US 8,087,041 B2Granted
Estimating reach and frequency of advertisements
AssigneeGoogle Inc.
InventorsQi Fu, Robert Murray, Varun Y. Patel, Pishoy S. Maksy, Ravi K. Desu, Sean Sullivan, Darren Robert Davis
Life of this patent
Estimating the term…
Abstract
Estimating the reach and device frequency of a proposed advertising campaign based on the probability that advertising content delivery devices (e.g., a television set top box, radio) were used to deliver advertising content (e.g. television ad, radio ad) during specific time periods on specific delivery device channels.
Claims20
A computer-implemented method, comprising:
- accessing time block data for a plurality of time blocks, each time block defining a time period during which programming of a channel is aired;
- for each time block:
- identifying devices that were used to present programming of the channel during the time period defined by that time block;
- and
- generating first probability data for each identified device, the first probability data including a first probability that the identified device was used to present content on the channel during the time period defined by that time block;
- for each device, generating second probability data including second probabilities that the device was used to present the content in each time block in sets of two or more time blocks, wherein the second probabilities are based on the first probabilities associated with the time blocks in the sets of two or more time blocks;
- and
- generating reach data for a campaign, the reach data based on the first and second probabilities and representative of a reach of the campaign to be presented in the time blocks.
5 more elements
A system, comprising:
- one or more processing devices;
- and
- software stored on a computer readable medium comprising instructions executable by the one or more processing devices and upon such execution cause the one or more processing devices to perform operations comprising:
- access time block data for a plurality of time blocks, each time block defining a time, period during which programming of a channel is aired;
- for each time block:
- identify devices that were used to present programming of the channel during the time period defined by that time block;
- and
- generate for each identified device first probability data including a first probability that the identified device was used to present content on the channel during the time period defined by that time block;
- for each device, generate second probability data including second probabilities that the device was used to present the content in each time block in sets of two or more time blocks, wherein the second probabilities are based on the first probabilities associated with the time blocks in the sets of two or more time blocks;
- and
- generate reach data for a campaign, the reach data based on the first and second probabilities and representative of a reach of the campaign to be presented in the time blocks.
8 more elements
A computer-implemented method, comprising:
- identifying a plurality of time blocks, each time block defining a time period during which programming of a channel is aired;
- for each time block:
- identifying devices that were used to present programming of the channel during the time period defined by that time block;
- and
- generating for each identified device first probability data including a first probability that the identified device was used to present content on the channel during the time period defined by that time block;
- generating for each device second probability data including second probabilities that the device was used to present the content in each time block in sets of two or more time blocks, wherein the second probabilities are based on the first probabilities associated with the time blocks in the sets of two or more time blocks;
- generating reach data for a campaign, the reach data based on the first and second probabilities and representative of a reach of the campaign to be presented in the time blocks;
- and
- providing access to the reach data to advertisers.
6 more elements
Dependencies are inferred from the claim text.