Broadcasting and processing multiple data formats

A method comprising:

• receiving a new video viewer application associated with a particular television content provider from the particular television content provider, wherein the particular television content provider is associated with a particular broadcast channel;
• receiving scheduling information that identifies an encoding format of a data broadcast created by the particular television content provider at a receiver;
• processing the scheduling information at the receiver to select the new video viewer application stored on the receiver from a plurality of video viewer applications comprising at least:
• a first video viewer application associated with a particular television content provider, the first video viewer application to present data from the particular television content provider as viewable video content which includes additional features incorporated by the particular television content provider,
• a second video viewer application functioning as a default video viewer application, the default video viewer application to present the data from the particular television content provider as viewable video content without the additional feature, and
• the new video viewer application,
• the new video viewer application to present the data broadcast created by the particular television content provider as viewable video content which includes additional features incorporated by the particular television content provider;
• and
• receiving the data broadcast created by the particular television content provider in the encoding format at the receiver over the particular broadcast channel.

A data storage device comprising a computer-readable storage medium storing executable computer program instructions that when executed by a computer cause the computer to:

• provide a new video viewer application associated with a particular television content provider for distribution to a user, wherein the particular television content provider is associated with a particular broadcast channel;
• send scheduling information that identifies an encoding format of a data broadcast created by the particular television content provider to a receiver, the scheduling information capable of processing by the receiver to select the new video viewer application stored on the receiver to present the data broadcast created by the particular television content provider as viewable video content which includes additional features incorporated by the particular television content provider;
• process the scheduling information in the receiver to select one video viewer application stored on the receiver from a plurality of video viewer applications comprising at least:
• a first video viewer application associated with a particular television content provider, the first video viewer application to present data from the particular television content provider as viewable video content which includes additional features incorporated by the particular television content provider,
• a second video viewer application functioning as a default video viewer application, the default video viewer application to present the data from the particular television content provider as viewable video content without the additional feature, and
• the new video viewer application;
• and
• send the data broadcast created by the particular television content provider in the encoding format to the receiver over the particular broadcast channel.

A system for receiving data broadcasts, comprising:

• an interface to receive a new video viewer application associated with a particular television content provider from the particular television content provider, wherein the particular television content provider is associated with a particular broadcast channel;
• an interface to receive scheduling information that identifies an encoding format of a data broadcast created by the particular television content provider and to receive the data broadcast created by the particular television content provider in the encoding format over the particular broadcast channel;
• a data storage device storing the new video viewer application that decodes data broadcasts to present the data broadcast created by the particular television content provider as viewable video content, which includes additional features incorporated by the particular television content provider, the data storage device to store a plurality of video viewer applications to decode data broadcasts, the plurality of video viewer applications comprising:
• a first video viewer application associated with a particular television content provider, the first video viewer application to present data from the particular television content provider as viewable video content which includes additional features incorporated by the particular television content provider,
• a second video viewer application functioning as a default video viewer application, the default video viewer application to present the data from the particular television content provider as viewable video content without the additional feature, and
• the new video viewer application;
• and
• a processor coupled to the data storage device, the processor to process the scheduling information to select the new video viewer application on the data storage device.