US 8,079,052 B2 · Methods, apparatuses, and systems for presenting advertisement content within trick files

Abstract

Methods and apparatuses and systems for inserting advertisement segments into trick content. Advertisement segments present in the original video content are extracted from the video content and merged with other navigation segements to generate associated trick content. The advertisement segment may be inserted into the trick files may be displayed at their normal playback speed, a different apparent playback speed, or displayed in a different direction. Additionally, alternative content of the advertisement segment may be inserted into the advertisement segment to provide specialized versions of the advertisement content to be displayed in trick content mode, or the content may be completely different fro the original advertisement content, such as session specific advertisement content or even user specific advertisement content based on user preferences.

Claims139

Dependent claims

A method for generating trick content, comprising:

extracting, with a video extractor unit, a plurality of video portions from source content, wherein each video portion comprises either program content or two or more original advertisements;
extracting, with a navigation extractor unit, a navigation segment from each video portion;
extracting, with an advertisement extractor unit, the two or more original advertisements from the source content containing advertisement content;
replacing at least one, but not all, of the two or more original advertisements with an alternative advertisement;
combining, with a navigation content editor, the two or more original advertisements and the navigation segments extracted from the source content into trick content, wherein the original advertisements are configured to appear to playback at an original playback speed and the navigation segments are configured to appear to playback at a different apparent playback speed;
and
restamping, with a restamping unit, the trick content.

4 more elements

A system, comprising:

a content receiver operable for receiving source content;
a content manager, comprising:
a video extractor unit operable for extracting a plurality of video portions from the source content, wherein each video portion contains either program content or two or more original advertisements;
a navigation segment extractor unit operable for extracting a navigation segment from each video portion;
an advertisement detector/extractor unit for:
identifying source content comprising two or more original advertisements;
and
extracting the one or more original advertisements from the source content;
a navigation content editor unit operable for merging the two or more original advertisements extracted from the source content and navigation segments into trick content, wherein the original advertisements are configured to appear to playback at an original playback speed and the navigation segments are configured to appear to playback at a different apparent playback speed, the navigation content editor further being operable for replacing at least one of the one or more, but not all, original advertisements with an alternative advertisement;
a restamper/remultiplexer unit operable for restamping the trick content into a trick content;
and
a plurality of content storage devices operable for storing the trick content.

9 more elements

Dependencies are inferred from the claim text.

Methods, apparatuses, and systems for presenting advertisement content within trick files

Life of this patent

Methods, apparatuses, and systems for presenting advertisement content within trick files

Life of this patent

Abstract

Claims139