System and method of scheduling an event related to an advertisement

A method, comprising:

• receiving media content from a content source at a set-top box coupled to a display device, the media content including an advertisement comprising a pop-up triggered by a transmitter of the media content and including one or more selectable indicators related to a first event;
• providing the media content to the display device;
• providing a device menu to enable selection of a plurality of communication devices associated with a user to receive a notification associated with a second event, to enable selection of a corresponding data format associated with each of the plurality of communication devices, and to specify a device order of the plurality of communication devices, wherein the notification is sent to the plurality of communication devices in the selected data format based on the device order;
• and
• receiving an input selection related to the one or more selectable indicators to designate a first time to send the notification to a first communication device of the plurality of communication devices, wherein the second event comprises another event that is promoted by an advertiser associated with the first event.

A system, comprising:

• a processor;
• a memory coupled to the processor;
• and
• an input coupled to the processor and to the memory, the input responsive to a network to receive an input selection related to a selectable indicator embedded within an advertisement of an event in a media stream;
• wherein the memory includes:
• a record module to schedule a record operation of a program associated with the advertisement via a network digital video recorder at a head-end system when the input selection comprises a record input;
• a device module to enable selection of a plurality of communication devices associated with a user to receive a reminder associated with the event, to enable selection of a corresponding data format associated with each of the plurality of communication devices, and to specify a device order of the plurality of communication devices, wherein the reminder is sent to the plurality of communication devices in the selected data format based on the device order;
• and
• a reminder module to schedule transmission of the reminder to a first communication device of the plurality of communication devices at one or more selected times when the input selection comprises a reminder input, wherein the first communication device comprises one of a computer, a personal data assistant (PDA), and a mobile phone.

A non-transitory processor readable storage medium embodying processor readable instructions, the instructions operable to cause a processor to:

• transmit media content to a set-top box, the media content including an advertisement having a selectable reminder indicator related to an event;
• receive an input selection related to the selectable reminder indicator;
• receive first data identifying a plurality of devices;
• receive second data associating a data format with each of the plurality of devices;
• receive a device order for transmitting to the plurality of devices;
• and
• schedule a first reminder related to the event for transmission to a first device of the plurality of devices at a first time based on the input selection and to schedule a second reminder related to the event for transmission to a second device of the plurality of devices at a second time based on the input selection, wherein the first time is different than the second time, and wherein the event comprises one or more of a sale event and a community event.