US 8,078,974 B2Granted

Relating web page change with revisitation patterns

AssigneeMicrosoft Corporation

InventorsEytan Adar, Jaime B. Teevan, Susan T. Dumais, Daniel J. Liebling

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Abstract

Web page change may be related to revisitation patterns to support web interaction. In an example embodiment, a method involves analyzing change and revisitation data for a web page, determining a relationship between the data, inferring consumption intent by a user for the web page, and utilizing the inferred consumption intent. More specifically, change data is analyzed to produce a change characterization, with the change data reflecting differences between content of a web page at different times. Revisitation data is analyzed to produce a revisitation characterization, with the revisitation data including visit times to the web page by a user. A relationship is determined between the change and the revisitation data based on the change and the revisitation characterizations. Consumption intent of the user for the content of the web page is inferred responsive to the relationship. The inferred consumption intent is utilized to support interaction with the web page.

Claims20

Dependent claims

One or more processor-accessible tangible media comprising processor-executable instructions for relating web page change with revisitation patterns to support web interaction, wherein the processor executable instructions, when executed, direct a device to perform acts comprising:

analyzing change data to produce at least one change characterization, the change data reflecting one or more differences between content of a web page at different times, the at least one change characterization comprising a rate, amount, or type of change associated with the web page;
analyzing revisitation data to produce at least one revisitation characterization, the revisitation data including one or more visit times for visits to the web page by at least one user, the at least one revisitation characterization comprising a rate of revisitation corresponding to the web page for the at least one user;
determining a relationship between the change data and the revisitation data based on the at least one change characterization and the at least one revisitation characterization, the relationship between the change data and the revisitation data incorporating a comparison between the rate, amount, or type of change and the rate of revisitation;
inferring a consumption intent of the at least one user for the content of the web page responsive to the relationship between the change data and the revisitation data, the inferring comprising:
inferring that the consumption intent of the at least one user is to consume static content of the web page if the rate, amount, or type of change and the rate of revisitation comport with at least one predetermined criterion;
or
inferring that the consumption intent of the at least one user is to consume dynamic content of the web page if the rate of revisitation and the rate, amount, or type of change do not comport with the at least one predetermined criterion;
and
utilizing the inferred consumption intent to support interaction with the web page by presenting the static content or the dynamic content in accordance with the inferred consumption intent.

6 more elements

A device-implemented method for relating web page change with revisitation patterns to support web interaction, the method comprising acts of:

analyzing change data to produce at least one change characterization, the change data reflecting one or more differences between content of a web page at different times;
analyzing revisitation data to produce at least one revisitation characterization, the revisitation data including one or more visit times for visits to the web page by at least one user;
determining a relationship between the change data and the revisitation data based on the at least one change characterization and the at least one revisitation characterization;
inferring a consumption intent of the at least one user for the content of the web page responsive to the relationship between the change data and the revisitation data;
and
utilizing the inferred consumption intent to support interaction with the web page.

3 more elements

Dependencies are inferred from the claim text.