Generating website profiles based on queries from webistes and user activities on the search results

A computer-implemented method of providing search results, comprising:

• at a server associated with a search engine:
• receiving from first and second webpages of a website distinct from the search engine, multiple ones of a same search query, wherein the search query is submitted by a first user visiting the first webpage from a first client and by a second user visiting the second webpage from a second client;
• identifying a plurality of information items associated with the search query;
• and
• responsive to the search query received from the first webpage, providing to the first user visiting the first webpage from the first client a first subset of the information items in a first order, and responsive to the search query received from the first webpage, providing to the second user visiting the second webpage from the second client a second subset of the information items in a second order distinct from the first order;
• wherein the first order is determined, at least in part, by a first webpage profile associated with the first webpage and the second order is determined, at least in part, by a second webpage profile associated with the second webpage;
• wherein the first webpage profile is associated with a first webpage identifier of the first webpage and the search query received from the first webpage is associated with the first webpage identifier, and the second profile is associated with a second webpage identifier of the second webpage that is distinct from the first webpage identifier, and the search query received from the second webpage is associated with the second webpage identifier;
• wherein the first webpage profile is related to a search history of the first webpage, the search history of the first webpage including search queries submitted by multiple users visiting the first webpage from respective clients, search results responsive to the search queries, and user activities by the multiple users visiting the first webpage on the search results, and the second webpage profile is related to a search history of the second webpage, the search history of the second webpage including search queries submitted by multiple users visiting the second webpage from respective clients, search results responsive to the search queries, and user activities by the multiple users visiting the second webpage on the search results.

A computer system associated with a search engine for providing search results, comprising:

• memory;
• one or more processors;
• and
• one or more programs, stored in the memory and executed by the one or more processors, the one or more programs including:
• instructions for receiving from first and second websites distinct from the search engine, a same search query, wherein the search query is submitted by a first user visiting the first website from a first client and by a second user visiting the second website from a second client;
• instructions for identifying a plurality of information items associated with the search query;
• and
• instructions for responding to the search query received from the first website by providing to the first user visiting the first website from the first client a first subset of the information items in a first order and responding to the search query received from the second website by providing to the second user visiting the second website from the second client a second subset of the information items in a second order distinct from the first order;
• wherein the first order is determined, at least in part, by a first website profile associated with the first website and the second order is determined, at least in part, by a second website profile associated with the second website,
• wherein the first website profile is associated with a first website identifier of the first website and the search query received from the first website is associated with the first website identifier, and the second website profile is associated with a second website identifier of the second website that is distinct from the first website identifier, and the search query received from the second website is associated with the second website identifier,
• wherein the first website profile is related to a search history of the first website, the search history of the first website including search queries submitted by multiple users visiting the first website from respective clients, search results responsive to the search queries, and user activities by the multiple users visiting the first website on the search results, and the second website profile is related to a search history of the second website, the search history of the second website including search queries submitted by multiple users visiting the second website from respective clients, search results responsive to the search queries, and user activities by the multiple users visiting the second website on the search results.

A non-transitory computer readable storage medium for use in conjunction with a computer system associated with a search engine, the computer readable storage medium storing one or more programs for execution by the computer system, the one or more programs comprising:

• instructions for receiving from first and second websites distinct from the search engine, a same search query, wherein the search query is submitted by a first user visiting the first website from a first client and by a second user visiting the second website from a second client;
• instructions for identifying a plurality of information items associated with the search query;
• and
• instructions for responding to the search query received from the first website by providing to the first user visiting the first website from the first client a first subset of the information items in a first order and responding to the search query received from the second website by providing to the second user visiting the second website from the second client a second subset of the information items in a second order distinct from the first order;
• wherein the first order is determined, at least in part, by a first website profile associated with the first website and the second order is determined, at least in part, by a second website profile associated with the second website,
• wherein the first website profile is associated with a first website identifier of the first website and the search query received from the first website is associated with the first website identifier, and the second website profile is associated with a second website identifier of the second website that is distinct from the first website identifier, and the search query received from the second website is associated with the second website identifier,
• wherein the first website profile is related to a search history of the first website, the search history of the first website including search queries submitted by multiple users visiting the first website from respective clients, search results responsive to the search queries, and user activities by the multiple users visiting the first website on the search results, and the second website profile is related to a search history of the second website, the search history of the second website including search queries submitted by multiple users visiting the second website from respective clients, search results responsive to the search queries, and user activities by the multiple users visiting the second website on the search results.

A computer system associated with a search engine for providing search results, comprising:

• memory;
• one or more processors;
• and
• one or more programs, stored in the memory and executed by the one or more processors, the one or more programs including:
• instructions for receiving from first and second webpages of a website distinct from the search engine, multiple ones of a same search query, wherein the search query is submitted by a first user visiting the first webpage from a first client and by a second user visiting the second webpage from a second client;
• instructions for identifying a plurality of information items associated with the search query;
• and
• instructions for responding to the search query received from the first webpage by providing to the first user visiting the first webpage from the first client a first subset of the information items in a first order and responding to the search query received from the second webpage by to the second user visiting the second webpage from the second client a second subset of the information items in a second order distinct from the first order;
• wherein the first order is determined, at least in part, by a first webpage profile associated with the first webpage and the second order is determined, at least in part, by a second webpage profile associated with the second webpage;
• wherein the first webpage profile is associated with a first webpage identifier of the first webpage and the search query received from the first webpage is associated with the first webpage identifier, and the second profile is associated with a second webpage identifier of the second webpage that is distinct from the first webpage identifier, and the search query received from the second webpage is associated with the second webpage identifier;
• wherein the first webpage profile is related to a search history of search queries submitted by multiple users visiting the first webpage from respective clients and the second webpage profile is related to a search history of search queries submitted by multiple users visiting the second webpage from respective clients
• wherein the first webpage profile is related to a search history of the first webpage, the search history of the first webpage including search queries submitted by multiple users visiting the first webpage from respective clients, search results responsive to the search queries, and user activities by the multiple users visiting the first webpage on the search results, and the second webpage profile is related to a search history of the second webpage, the search history of the second webpage including search queries submitted by multiple users visiting the second webpage from respective clients, search results responsive to the search queries, and user activities by the multiple users visiting the second webpage on the search results.

A non-transitory computer readable storage medium for use in conjunction with a computer system associated with a search engine, the computer readable storage medium storing one or more programs for execution by the computer system, the one or more programs comprising:

• instructions for receiving from first and second webpages of a website distinct from the search engine, multiple ones of a same search query, wherein the search query is submitted by a first user visiting the first webpage from a first client and by a second user visiting the second webpage from a second client;
• instructions for identifying a plurality of information items associated with the search query;
• and
• instructions for responding to the search query received from the first webpage by providing to the first user visiting the first webpage from the first client a first subset of the information items in a first order and responding to the search query received from the second webpage by to the second user visiting the second webpage from the second client a second subset of the information items in a second order distinct from the first order;
• wherein the first order is determined, at least in part, by a first webpage profile associated with the first webpage and the second order is determined, at least in part, by a second webpage profile associated with the second webpage;
• wherein the first webpage profile is associated with a first webpage identifier of the first webpage and the search query received from the first webpage is associated with the first webpage identifier, and the second profile is associated with a second webpage identifier of the second webpage that is distinct from the first webpage identifier, and the search query received from the second webpage is associated with the second webpage identifier;
• wherein the first webpage profile is related to a search history of the first webpage, the search history of the first webpage including search queries submitted by multiple users visiting the first webpage from respective clients, search results responsive to the search queries, and user activities by the multiple users visiting the first webpage on the search results, and the second webpage profile is related to a search history of the second webpage, the search history of the second webpage including search queries submitted by multiple users visiting the second webpage from respective clients, search results responsive to the search queries, and user activities by the multiple users visiting the second webpage on the search results.