Server-based processing for on-line viewing, purchasing and related analytics

A method comprising:

• communicating data, including images of merchant articles, between at least one on-line shopper controlled web communicator device, a plurality of seller servers providing web accessible images of articles offered for sale, and an application server that is linked to a web interface;
• using the application server to communicate the web accessible images of articles to the communicator device;
• using the web communicator device to display the web accessible images of articles, to prompt an on-line shopper to select one or more articles from the displayed images of articles;
• and
• using the application server to store one or more articles indicated as selected in a virtual closet, to retrieve the stored one or more articles for a subsequent access to the application server by the communicator device, to allow purchase of the stored articles by an on-line shopper using the communicator device, and to track selected articles to provide demographic information about the on-line shopper to the sellers.