US 8,078,497 B1 · Distinguishing search results associated with an electronic commerce system

Abstract

A search engine communicates with a broker to identify search result content associated with merchants that support purchases through an electronic commerce system provided by the broker. The results of a search can include some content associated with merchants that support purchases through the broker, some content associated with merchants that do not support purchases through the broker, and some content not associated with any merchant. The search engine visually distinguishes content in the search results associated with merchants that support purchases through the broker by displaying a badge, such as a graphical icon, with the content. The search engine can use different types of badges to indicate different characteristics of the merchants.

Claims20

Dependent claims

A method of distinguishing search results associated with an electronic commerce system, the method comprising:

identifying, by a computer, search result content generated responsive to a search query;
identifying, by the computer, merchant content within the search result content, the merchant content associated with a merchant that uses the electronic commerce system;
and
transmitting, by the computer, instructions to generate a display of the search result content, the display including a badge in association with the merchant content, the badge visually indicating that the merchant associated with the merchant content uses the electronic commerce system.

1 more element

A computer-implemented system for distinguishing search results associated with an electronic commerce system, the system comprising:

a computer processor;
and
a non-transitory computer-readable storage medium storing computer program modules adapted to execute on the computer processor, the computer program modules comprising:
a badge determination module configured to identify merchant content within search result content, the merchant content associated with a merchant that uses the electronic commerce system;
and
a badge generation module configured to transmit instructions to generate a display of the search result content, the display including a badge in association with the merchant content, the badge visually indicating that the merchant associated with the merchant content uses the electronic commerce system.

3 more elements

Dependencies are inferred from the claim text.

Distinguishing search results associated with an electronic commerce system

Life of this patent

Distinguishing search results associated with an electronic commerce system

Life of this patent

Abstract

Claims20