Methods, systems and computer program products for providing information using an advertising message with a dynamic field
AssigneeAT&T Intellectual Property I, L.P.
InventorsJohn Ruckart, Scott Frank
Life of this patent
Estimating the term…
Abstract
Methods, systems and computer program products for updating information for an identified location on a mobile device are provided. A broadcast advertising message is provided to a mobile device. The advertising message identifies a location and includes a dynamic field configured to provide updated information about the identified location. When the advertising message is activated by the mobile device, a current position of the mobile device is determined. The dynamic field of the advertising message is automatically populated based on the current position of the mobile device to provide updated information about the identified location.
Claims20
A method, for providing up-to-date information to a user of a mobile device, by way of an integrated graphical presentation displayed by the mobile device, the integrated graphical presentation including (i) an advertising field and (ii) a dynamic field, the method comprising:
- notifying the user, by way of the mobile device, that an advertising message has been received, the advertising message relating to a destination;
- receiving input from the user of the mobile device for activating the advertising message;
- activating the advertising message in response to the input, received from the user, for activating the message;
- in response to activating the message, determining a current position of the mobile device and a current speed of the mobile device;
- in response to (A) activating the message, (B) determining the current position of the mobile device, and (C) determining a current speed of the mobile device, determining, based on the speed of the mobile device, whether to present to the user, by way of the dynamic field of the integrated graphical display, a selected format for directions including:
- (I) directions providing an automobile route from the current position of the mobile device to the destination;
- or
- (II) directions providing a non-automobile route from the current position of the mobile device to the destination;
- and
- initiating display of the integrated graphical presentation, by way of the display of the mobile device, including (i) the advertising field, identifying the destination, and (ii) the dynamic field, presenting directions in the selected format.
A tangible computer-readable storage medium, for providing up-to-date information to a user of a mobile device by way of an integrated graphical presentation displayed by the mobile device, the integrated graphical presentation including (i) an advertising field and (ii) a dynamic field, comprising instructions that, when executed by a processor, cause the processor to perform a method comprising:
- notifying the user, by way of the mobile device, that an advertising message has been received, the advertising message relating to a destination;
- receiving input from the user of the mobile device for activating the advertising message;
- activating the advertising message in response to the input, received from the user, for activating the message;
- in response to activating the message, determining a current position of the mobile device and a current speed of the mobile device;
- in response to (A) activating the message, (B) determining the current position of the mobile device, and (C) determining a current speed of the mobile device, determining, based on the speed of the mobile device, whether to present to the user, by way of the dynamic field of the integrated graphical display, a selected format for directions including:
- (I) directions providing an automobile route from the current position of the mobile device to the destination;
- or
- (II) directions providing a non-automobile route from the current position of the mobile device to the destination;
- and
- initiating display of the integrated graphical presentation, by way of the display of the mobile device, including (i) the advertising field, identifying the destination, and (ii) the dynamic field, to present directions in the selected format.
A system, for providing up-to-date information to a user of a mobile device by way of an integrated graphical presentation displayed by the mobile device, the integrated graphical presentation including (i) an advertising field and (ii) a dynamic field, comprising:
- a processor;
- and
- a computer-readable storage having instructions that, when executed by the processor, cause the processor to perform a method comprising:
- notifying the user, by way of the mobile device, that an advertising message has been received, the advertising message relating to a destination;
- receiving input from the user of the mobile device for activating the advertising message;
- activating the advertising message in response to the input, received from the user, for activating the message;
- in response to activating the message, determining a current position of the mobile device and a current speed of the mobile device;
- in response to (A) activating the message, (B) determining the current position of the mobile device, and (C) determining a current speed of the mobile device, determining, based on the speed of the mobile device, whether to present to the user, by way of the dynamic field of the integrated graphical display, a selected format for directions including:
- (I) directions providing an automobile route from the current position of the mobile device to the destination;
- or
- (II) directions providing a non-automobile route from the current position of the mobile device to the destination;
- and
- initiating display of the integrated graphical presentation, by way of the display of the mobile device, including (I) the advertising field, identifying the destination, and (ii) the dynamic field, presenting directions in the selected format.
Dependencies are inferred from the claim text.