Targeted video advertising
AssigneeGoogle Inc.
InventorsMikhail Dmitriev, Nicholas Lee, Rajas Moonka, Manish Gupta
Life of this patent
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Abstract
A computer-implemented method of providing targeted video promotional material includes transmitting a promotional item for display on a video terminal, determining whether the promotional item was skipped, and updating a profile corresponding to the promotional item or a viewer of the promotional item based on whether or not the promotional item was skipped.
Claims38
A computer-implemented method of providing targeted advertisements, the method comprising:
- receiving, at a computer system, information that indicates preferences of a user for a particular format or formats for advertisements;
- determining that a first advertisement matches (a) a format that the received information indicates is a preferred format for the user, and (b) a non-format parameter that is separate from the format;
- and
- selecting the first advertisement for display to the user based on the determination,
- wherein the format or formats define particular manners in which the advertisements are presented to users that are not dependent on the content of the advertisements.
A computer-implemented system for providing targeted video promotional material, the system comprising:
- a database storing, on a computer system, advertisement files of advertisements to be played to viewers of video display systems;
- an advertisement selector programmed to execute on the computer system to select particular advertisements to be played to particular users based on indications of preferences by the particular users relating to (a) content of the advertisements and (b) non-content based formats in which the video commercials are presented and that are independent of the content of the video commercials;
- and
- an interface to provide the advertisements in coordination with video programs for viewing by the users.
A computer-implemented system for providing targeted video promotional material, comprising:
- a video commercial database storing video commercial files to be played as video commercials to viewers of video display systems, the video commercials having a plurality of different formats that are independent of content of the video commercials;
- an interface operable on a computer system, and arranged to access the video commercial files and to provide video commercials stored in the video commercial files in coordination with provision of video programs to users of the system;
- and
- means for selecting particular video commercials to be played to particular users based on preferences for particular user regarding content of the video commercials and for non-content formatting of the commercials that defines a manner in which the commercials are displayed independent of their content.
One or more tangible computer-readable media storing instructions that, when executed by one or more processors, perform operations comprising:
- receiving, at a computer system, information that indicates preferences of a user for a particular format or formats for advertisements;
- determining that a first advertisement matches (a) a format that the received information indicates is a preferred format for the user, and (b) a non-format parameter that is separate from the format;
- and
- selecting the first advertisement for display to the user based on the determination,
- wherein the format or formats define particular manners in which the advertisements are presented to users that are not dependent on the content of the advertisements.
Dependencies are inferred from the claim text.