Adhesive transfer device

An adhesive transfer device including a case, a supply reel rotatably mounted to the case and having a wound supply of transfer tape wound thereon, the transfer tape having a backing material and an adhesive provided on one surface of the backing material, a take-up reel rotatably mounted to the case for taking up a portion of the backing material of the transfer tape unwound from the supply reel, and a transfer head mounted to the case for transferring the adhesive of the transfer tape unwound from the supply reel onto a transfer target surface, characterized in that said transfer head has one end pivotally connected to the case and includes a first transfer section provided at a free end portion of the transfer head and having a circular arc-shaped contact surface for mutual contact between the first transfer section and the transfer tape, a second transfer section disposed between the first transfer section and a pivot portion of the transfer head and having a flat transfer surface, and a spring member for urging the free end portion of the transfer head toward the transfer target surface, wherein the transfer head is configured to selectively perform either of point-like transfer of the adhesive onto the transfer target surface by first pressing the second transfer section onto the transfer target surface against the resilience of the spring member and subsequently moving the second transfer section back away from the transfer target surface, and linear transfer of the adhesive onto the transfer target surface by moving the first transfer section with the first transfer section pressed onto the transfer target surface by the resilience of the spring member.