System and method for providing advertisement based on mobile device travel patterns

A computer-implemented method, comprising:

• determining, on one or more computer systems, one or more locations a user of a mobile device has visited on a current path;
• predicting, on one or more computer systems, a next destination for the user of the mobile device based on the one or more locations the user of the mobile device has visited on the current path, wherein the predicting the next destination comprises
• predicting a plurality of likely destinations, and
• receiving one or more bids for communicating advertising content regarding one or more of the likely destinations for the user of the mobile device, wherein the next destination corresponds to a likely destination for which a selected bid was received;
• and
• communicating advertising content to a display device other than the mobile device located along the current path between a current location for the mobile device and the next destination.

A non-transitory computer readable storage medium, comprising program instruction executable to implement:

• determining one or more locations a user of a mobile device has visited on a current path;
• predicting a next destination for the user of the mobile device based on the one or more locations the user of the mobile device has visited on the current path, wherein the predicting the next destination comprises
• predicting a plurality of likely destinations, and
• receiving one or more bids for communicating advertising content regarding one or more of the likely destinations for the user of the mobile device, wherein the next destination corresponds to a likely destination for which a selected bid was received;
• and
• communicating advertising content to a display device located along the current path between a current location for the mobile device and the next destination.