Contextual multimedia metatagging

A multimedia distribution system comprising:

• a multimedia distributor in communication with a multimedia producer and configured to receive the multimedia content produced by the multimedia producer, the multimedia content comprising at least one response range during which at least one product or item of interest is featured in the multimedia content, the multimedia distributor further configured to receive a list of products or items of interest that are featured during the at least one response range in the multimedia content, the list comprising the at least one product or item of interest, and the multimedia distributor further configured to select at least one metatag associated with the at least one product or item of interest on the list to correlate with the at least one response range based on customer data of a customer and encode the multimedia content with the at least one metatag at the at least one response range, wherein customer data includes a customer profile and a customer location;
• and
• a customer device in communication with the multimedia distributor and configured to present the multimedia content to the customer and provide the customer with at least one of a plurality of options for the customer to obtain additional information about the at least one product or item of interest featured during the at least one response range that is a subject of the at least one metatag, the at least one of the plurality of options including at least one of an option to provide information about the at least one product or item of interest, an option to interact with the at least one product or item of interest, and an option to enable a transaction with the at least one product or item of interest, wherein execution of the at least one of the plurality of options provided is based on the customer data.

A method of providing multimedia content with metatags, comprising:

• obtaining multimedia content comprising a response range during which materials are featured in the multimedia content;
• obtaining a list of materials that are featured in the response range, wherein the list includes a first material and a second material, and wherein the first material and the second material include at least one of a product and a service;
• determining a first customer data of a first customer;
• selecting a first metatag associated with the first material on the list to correlate with the response range based on the first customer data;
• inserting the first metatag into the multimedia content at the response range to promote the first material;
• providing the multimedia content with the first metatag to the first customer subsequent to the selecting and the inserting of the first metatag;
• determining a second customer data of a second customer;
• selecting a second metatag associated with the second material on the list to correlate with the response range based on the second customer data;
• inserting the second metatag into the multimedia content at the response range to promote the second material, the first and second metatags promoting different materials;
• and
• providing the multimedia content with the second metatag to the second customer subsequent to the selecting and the inserting of the second metatag, wherein the multimedia content with the second metatag does not include the first metatag.