Obtaining user feedback on displayed items

A method of obtaining feedback data from a plurality of users of one or more on line services, said method comprising:

• displaying a set of transport-control elements for transporting in a same direction between display views comprising said online service;
• and
• for each said transport-control element, presenting an associated information describing a type of experience which said user has encountered that is different from each other said transport-control element.

A computer-readable medium encoded with a computer program for causing a computing entity to operate to:

• display on the computing entity a view of a displayable item, a first activatable transport-control element with associated first semantic information, and a second activatable transport-control element with associated second semantic information that is different from said first semantic information;
• and
• respond to activation of a said transport-control element both by moving the displayed item view within or between displayable items and by storing or outputting data indicative of the semantic information associated with the activated element, the item-view move that is effected as a result of activation of a said transport-control element being the same whichever of said elements is activated.

A web page stored on a storage medium, the web page comprising:

• page content data, a first activatable transport-control element with associated first semantic information, a second activatable transport-control element with associated second semantic information that is different from said first semantic information, the transport-control elements and their associated semantic information being intended for display by a browser along with said page content data;
• and
• control script code for causing a browser, when displaying the web page, to respond to activation of a said transport-control element both by moving the displayed page view within or between web pages and by storing or outputting data indicative of the semantic information associated with the activated element, the page-view move that is effected as a result of activation of a said transport-control element being the same whichever of said elements is activated.

A web server including processing means arranged to generate a web page comprising:

• page content data, a first activatable transport-control element with associated first semantic information, a second activatable transport-control element with associated second semantic information that is different from said first semantic information, the transport-control elements and their associated semantic information being intended for display by a browser along with said page content data;
• and
• control script code for causing a browser, when displaying the web page, to respond to activation of a said transport-control element both by moving the displayed page view within or between web pages and by storing or outputting data indicative of the semantic information associated with the activated element, the page-view move that is effected as a result of activation of a said transport-control element being the same whichever of said elements is activated.

A service provider computer entity adapted for providing an online accessible service, said computer entity comprising:

• a web server application capable of serving website pages to a plurality of user browsers;
• and
• a message generation component for, upon activation of a transport-control element of the browser, causing the passing to a said browser requesting a website page, one of a plurality of information items associated with respective ones of a plurality of such transport-control elements of the browser, respective ones of said information items describing a positive aspect and a negative aspect of an experience of the website page served by said computer entity.