Method and system for delivering technology agnostic rich media content within an email, banner ad, and web page

One or more computer-readable storage media embodying instructions which, responsive to execution by a computing device, are configured to perform operations comprising:

• determining automatically when a rich media presentation is accessed by an internet browser on a network device, in response to a request for access to the rich media presentation by the internet browser, when the network device is coupled to a network;
• detecting one or more attributes of one or both of rich media presentation capabilities associated with the internet browser or rich media presentation capabilities associated with the network device in response to the request;
• and
• causing the rich media presentation to be sent to the internet browser, wherein the rich media presentation includes a media package selected based on the one or more attributes that are detected and a virtual player configured to play the media package.

A system comprising:

• a computing device configured to execute instructions to implement a rich media presentation application configured to:
• automatically determine when a rich media presentation is attempted to be accessed by an internee browser on a network device;
• detect one or more attributes of one or both of rich media presentation capabilities associated with the internet browser or rich media presentation capabilities associated with the network device in response to a request from the network device for access to the rich media presentation;
• and
• select a rich media presentation from among a plurality of rich media presentations, based on the one or more attributes that are detected, to be provided to the internet browser, wherein a selected rich media presentation includes a media package selected based on the one or more attributes that are detected and a virtual player configured to play the media package.