Back to results
US 8,046,371 B2Granted
Scoring local search results based on location prominence
AssigneeGoogle Inc.
InventorsBrian O'Clair, Daniel Egnor, Lawrence E Greenfield
Life of this patent
Estimating the term…
Abstract
A system may identify a first document associated with a geographic location within a geographical area and identify a second document associated with a geographic location outside the geographical area. The system may also assign a first score to the first document based on a first scoring function and assign a second score to the second document based on a second scoring function.
Claims26
A method performed by one or more server devices, comprising:
- receiving, by a processor associated with the one or more server devices, a search query;
- identifying, using a processor associated with the one or more server devices, a geographical area and a location within the geographical area;
- identifying, using a processor associated with the one or more server devices, a first document that is associated with a first geographic location and that is related to the search query, where the first geographic location is located within the geographical area;
- identifying, using a processor associated with the one or more server devices, a second document that is associated with a second geographic location and that is related to the search query, where the second geographic location is located outside of the geographical area;
- assigning, using a processor associated with the one or more server devices, a first score to the first document using a location prominence factor, where the location prominence factor does not include a measure of distance or a measure of relevancy of the first document to the search query;
- assigning, using a processor associated with the one or more server devices, a second score to the second document using a measure of distance between the second geographic location and the location within the geographical area, and not using the location prominence factor;
- and
- presenting, by a processor associated with the one or more server devices, information associated with the first and second documents based on the first and second scores, respectively.
5 more elements
A system, comprising:
- one or more computer devices to:
- receive a search query;
- identify an area for the search query;
- identify a first document that is related to the search query and that is associated with a first geographic location located within the area;
- identify a second document that is related to the search query and that is associated with a second geographic location located outside of the area;
- assign a first score to the first document using a plurality of first factors, where none of the plurality of first factors corresponds to a measure of distance or a measure of relevancy of the first document to the search query;
- assign a second score to the second document using a measure of distance, between the second geographic location and a location within the area, and not using any of the plurality of first factors;
- rank the first document and the second document based on the first score and the second score, respectively;
- and
- present information regarding the ranked first and second documents.
7 more elements
A computer-readable memory device that stores instructions executable by at least one processor, the computer-readable memory device comprising:
- one or more instructions to identify a first document and a second document;
- one or more instructions to determine that the first document is associated with a first geographic location that is located within a particular geographical area;
- one or more instructions to determine that the second document is associated with a second geographic location that is located outside of the particular geographical area;
- one or more instructions to generate a first score for the first document using a combination of two or more of the following factors:
- a score associated with a particular document that is identified as authoritative for a business associated with the document,
- a total number of documents referring to the business,
- a score of a particular document referring to the business,
- a total number of documents with reviews of the business,
- a numeric score of a review of the business,
- a function of a plurality of scores of reviews of the business,
- a type of document containing a review of the business,
- a type of language used in a review of the business,
- user logs relating to user interactions with the document,
- financial data associated with the business, or
- a number of years that the business has been operational;
- one or more instructions to generate a second score for the second document using a measure of distance, between the second geographic location and a location within the particular geographical area, and not using any of the two or more factors;
- and
- one or more instructions to rank the first document and the second document based on the first score and the second score, respectively.
15 more elements
Dependencies are inferred from the claim text.