System and method for matching similar master data using associated behavioral data

A computer program product for identifying duplicate master data using associated behavioral data comprising a tangible computer-readable medium encoded with computer readable instructions that, when executed by at least one processor, causes said at least one processor to:

• access a first record and a second record in at least one master data repository, wherein said first record and said second record do not share a unique field value;
• access at least one behavior field common to a first behavior record and a second behavior record, wherein said first behavior record is associated with said first record and wherein said second behavior record is associated with said second record, and further wherein said first behavior record and said second behavior record comprise behavior data in at least one behavior data repository;
• obtain at least one input parameter to configure a duplication test;
• perform said duplication test between said first record and said second record based on said at least one input parameter, wherein said duplication test is performed on said at least one behavior field and at least one field common to said first record and said second record;
• and,
• produce a duplication test result based on said duplication test.