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US 8,046,266 B1Granted
Customizing gift instrument experiences for recipients
AssigneeAmazon Technologies, Inc.
InventorsMichal Jonathan Geller, Terrance Douglas Hanold
Life of this patent
Estimating the term…
Abstract
Personalizing a gift instrument by customizing the presentation and redemption for a gift instrument recipient. A gift instrument purchaser or other data source associates customization information such as redemption recommendations, restrictions, or other content with the gift instrument based on the gift instrument recipient. The customization information is presented to the gift instrument recipient upon redemption of the gift instrument. In an embodiment, information about the redemption by the gift instrument recipient is provided to the gift instrument purchaser.
Claims11
A method comprising:
- offering, by a computing device, a plurality of gift instruments for purchase by a gift instrument purchaser for a gift instrument recipient;
- receiving, by the computing device, from the gift instrument purchaser, a selection of at least one of the offered plurality of gift instruments, said selected gift instrument having identification data associated therewith;
- receiving, by the computing device, from the gift instrument purchaser, customization information for association with the gift instrument, said customization information comprising redemption recommendation information comprising query terms, wherein the query terms describe one or more of the following:
- a category, a type, a feature, and a characteristic of a product or service;
- associating, by the computing device, the received customization information with the identification data for the gift instrument in a memory area;
- receiving, by the computing device, from the gift instrument recipient, a request to redeem the gift instrument, said request including the identification data;
- upon receiving the request to redeem the gift instrument, dynamically generating, by the computing device, a list of one or more products or services based on the query terms and a value of the gift instrument by performing a search on a catalog using the query terms;
- and
- providing, by the computing device, the dynamically generated list of the one or more products or services to the gift instrument recipient.
6 more elements
A system comprising:
- a memory area having stored therein identification data associated with a plurality of gift instruments purchased by a plurality of gift instrument purchasers for one or more gift instrument recipients, said memory area further storing customization information associated with each of the gift instruments, said customization information comprising redemption recommendation information comprising query terms specified by the gift instrument purchasers, wherein the query terms describe one or more of the following:
- a category, a type, a feature, and a characteristic of a product or service;
- and
- a processor configured to execute computer-executable instructions for:
- receiving, from one of the gift instrument recipients, a request to redeem at least one of the gift instruments, said received request including the identification data for said at least one of the gift instruments;
- accessing the memory area responsive to the received request to determine the customization information associated with the identification data for said at least one of the gift instruments;
- upon receiving the request to redeem the gift instrument, dynamically generating a list of one or more products or services based on the query terms and a value of said at least one of the gift instruments by performing a search on a catalog using the query terms;
- and
- providing, to said one of the gift instrument recipients, the generated list of the one or more products or services.
6 more elements
One or more non-transitory computer-readable media having computer-executable instructions stored therein, said instructions executable on a computing device to cause the computing device to perform operations comprising:
- offering a plurality of gift instruments for purchase by a gift instrument purchaser for a gift instrument recipient;
- receiving, from the gift instrument purchaser, a selection of at least one of the offered plurality of gift instruments, the selected gift instrument having identification data associated therewith;
- receiving, from the gift instrument purchaser, customization information for association with the gift instrument, said customization information comprising redemption recommendation information comprising query terms, wherein the query terms describe one or more of the following:
- a category, a type, a feature, and a characteristic of a product or service;
- associating the received customization information with the identification data for the gift instrument in a memory area;
- receiving, from the gift instrument recipient, a request to redeem the gift instrument, the request including the identification data;
- upon receiving the request to redeem the gift instrument, dynamically generating a list of one or more products or services based on the query terms and a value of the gift instrument by performing a search on a catalog using the query terms;
- and
- providing the dynamically generated list of the one or more products or services to the gift instrument recipient.
6 more elements
Dependencies are inferred from the claim text.