Interactive graphical interface including a streaming media component and method and system of producing the same

A method comprising:

• providing, by a computing device from a file, a first phase of a graphical interface of a single multiphase advertisement, the first phase comprising first phase and second phase dimension information and including at least a first interactive component for triggering a second phase, the graphical interface having a first dimension in the first phase, the first dimension defined by the dimension information;
• providing, by the computing device from the file, a second phase of the graphical interface that is launched in response to interaction with the first interactive component, in the second phase the graphical interface having a second dimension that is different from the first dimension of the first phase and a streaming media component space, the second dimension defined by the dimension information;
• and
• providing, by the computing device from the file, at least one streaming media component integrated in the graphical interface in the second phase so that the streaming media component is made available to play streaming media content in the second phase graphical interface, the streaming media component built using a software player engine in accordance with a predefined design of the graphical interface by which at least a set of core media player variables and a set of core media player controls are each predefined and a part of the graphical interface, the streaming media component including a link to streaming media content.

A system comprising:

• one or more processors;
• a computer readable storage medium in communication with said one or more processors and tangibly storing computer code configured to execute:
• software permitting the generation, from a file, of a first phase and a second phase of a single multiphase interactive graphical advertisement that includes an embedded streaming media component and first phase and second phase dimension information, the first phase having a first graphical dimension and the second phase having a second graphical dimension wherein the first graphical dimension and the second graphical dimension are different and are defined by the dimension information, the second phase including at least a streaming media component space for integration of the streaming media component;
• and
• a player engine for incorporating the streaming media component into the streaming media component space of the second phase, the player engine including a core set of media player variables and a core set of media player controls, which are part of the multiphase advertisement, for customizing the streaming media component so that the streaming media component is made available to play streaming media content in the second phase of the single multiphase graphical advertisement.

A single multiphase interactive advertisement displayed on a display of a computing device comprising:

• a first phase of the single multiphase interactive advertisement comprising a graphical interface and first phase and second phase dimension information, the first phase of the single multiphase advertisement displayed on the display of the computing device;
• a second phase of the single multiphase interactive advertisement, in the second phase the graphical interface including at least a streaming media component space, and having a dimension that is different than a dimension of the first phase, the dimension of the second phase and the first phase defined by the dimension information, the second phase of the single multiphase advertisement displayed on the display of the computing device;
• and
• a streaming media component incorporated by a player engine into the streaming media component space of the second phase, the player engine including a core set of media player variables and a core set of media player controls, which are part of the multiphase advertisement, for customizing the streaming media component so that the streaming media component is made available to play streaming media content in the second phase of the multiphase advertisement's graphical interface;
• wherein the single multiphase interactive advertisement is generated from a file and wherein the second phase of the single multiphase interactive advertisement is triggered by an action performed on the first phase of the single multiphase interactive advertisement.

A single multiphase interactive advertisement displayed on a display of a computing device, the single multiphase interactive advertisement comprising:

• dimension information;
• a first phase of the single multiphase interactive advertisement that is incorporated into a web page displayed on the display of the computing device, in the first phase a vector-based graphical animation runs in the multiphase interactive advertisement's graphical interface upon launch of the web page, the graphical interface having a first dimension in the first phase, the first dimension defined by the dimension information;
• a second phase that is launched upon completion of the vector-based graphical animation of the first phase, in the second phase the single multiphase interactive advertisement's graphical interface has a second dimension that is smaller than the first dimension of the first phase, the second dimension defined by the dimension information, and in the second phase the graphical interface includes a toolbar for permitting a user to interact with the second phase of the single multiphase interactive advertisement, the second phase of the single multiphase interactive advertisement displayed on the display of the computing device;
• a third phase in which the single multiphase interactive advertisement's graphical interface includes at least a streaming media component space, and in the third phase the graphical interface has a dimension that is larger than the second dimension of the second phase and defined by the dimension information, the third phase of the single multiphase interactive advertisement displayed on the display of the computing device;
• and
• a player engine building a streaming media component in accordance with a predefined design of the multiphase advertisement's graphical interface by which at least a set of core media player variables and a set of core media player controls are each predefined and part of the multiphase advertisement,
• the streaming media component incorporated by the computing device into the streaming media component space of the third phase so that the streaming media component is made available to play streaming media content in the third phase of the single multiphase interactive advertisement's graphical interface;
• wherein the third phase of the single multiphase interactive advertisement is triggered by an action performed on the second phase of the single multiphase interactive advertisement and
• wherein the single multiphase interactive advertisement is generated from a file.

A single multiphase interactive advertisement displayed on a display of a computing device, the single multiphase interactive advertisement comprising:

• dimension information;
• a first phase of the single multiphase interactive advertisement that is incorporated by a computing device into a web page and comprises a first graphical interface that includes a graphical display visible upon launch of the web page, the graphical interface having a first dimension in the first phase, the first dimension defined by the dimension information;
• a second phase that is dynamically launched after a period of time, in the second phase the single multiphase interactive advertisement's graphical interface has a second dimension that is smaller than the first dimension of the first phase, the second dimension defined by the dimension information, and in the second phase the graphical interface includes a toolbar for permitting a user to interact with the second phase of the single multiphase interactive advertisement;
• a third phase in which the single multiphase interactive advertisement's graphical interface has a dimension that is larger than the second dimension of the second phase and defined by the dimension information;
• and
• a player engine for incorporating a streaming media component into a streaming media component space of the third phase, the player engine including a core set of media player variables and a core set of media player controls, which are part of the multiphase advertisement, for customizing the streaming media component so that the streaming media component is made available to play streaming media content in the third phase of the single multiphase advertisement,
• wherein the third phase of the single multiphase interactive advertisement is triggered by an action performed on the second phase of the single multiphase interactive advertisement, and
• wherein the single multiphase interactive advertisement is generated from a file.