Acquisition option in auction configuration

A computer readable storage medium storing instructions executable by one or more processors, the instructions when executed cause the one or more processors to:

• transmit to a bidder a plurality of bids for use in an auction, each bid having a predetermined bid value;
• provide for display an item available for auction and a retail price for the item;
• provide for display a selectable interface to place a bid on the item and a selectable interface to purchase the item, the purchase price at the retail price;
• receive from the bidder at least one bid on the item;
• reduce, in response to each bid received from the bidder for the item, the retail price for the item by a value corresponding to the bid value;
• and
• provide for display the selectable interface to purchase the item, the purchase price at the reduced retail price in response to each bid received from the bidder for the item.

A method for purchasing an item available in an auction, the method comprising:

• receiving a plurality of bids for use in an auction, each bid having a predetermined bid value;
• providing for display an item available for auction and a retail price for the item;
• providing for display a selectable interface to place a bid on the item and a selectable interface to purchase the item, the purchase price at the retail price;
• transmitting at least one bid on the item;
• providing for display, in response to each bid transmitted for the item, a reduced retail price for the item, the reduced retail price equal to a value corresponding to the bid value;
• and
• providing for display to each bidder the selectable interface to purchase the item, the purchase price at a new reduced retail price in response to their bids for the item.