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US 8,027,877 B2Granted
System and method of providing advertisements to mobile devices
AssigneeAT&T Intellectual Property I, L.P.
InventorC. Wayne Crolley
Life of this patent
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Abstract
The present disclosure is directed to a system and method of providing advertisements to mobile devices. In an embodiment, an approximate position of a mobile device along a path can be determined based at least partially on data identifying the mobile device within a cellular coverage region. A service can be selected at least partially based on the approximate position, and an advertisement relating to the selected service can be sent to the mobile device.
Claims23
A method of providing advertisements to mobile devices, the method comprising:
- receiving first data at a system server from a mobile device, wherein the first data includes an identification of the mobile device, an identification of communication equipment providing a first coverage region, and a first time, the first data indicating that the mobile device is within the first coverage region at the first time;
- receiving a travel plan and a user preference at the system server from the mobile device, the travel plan identifying a beginning position and an ending position, the user preference indicating a preference for at least one service;
- determining, at the system server, an approximate position of the mobile device along a path based at least partially on the first data and the travel plan;
- selecting, at the system server, a service from a plurality of services at least partially based on the approximate position, the user preference, and the first time;
- and
- sending an advertisement related to the selected service to the mobile device from the system server.
3 more elements
A system, comprising:
- a processor;
- and
- a processor readable medium accessible to the processor, the processor readable medium containing instructions executable by the processor to:
- receive first transmitted data identifying a mobile device, a cellular tower, and a time;
- query a first database to receive first stored data correlating the cellular tower to a segment of a freeway route;
- receive a travel plan and a user preference from the mobile device, the travel plan identifying a beginning position and an ending position, the user preference indicating a service preference;
- determine an approximate position of the mobile device along the freeway route based at least partially on the first stored data and the travel plan;
- query a second database to receive second stored data correlating an available service to the time, to the user preference and to at least one predetermined position along the freeway route;
- and
- send an advertisement related to the service to the mobile device.
7 more elements
A mobile device, comprising:
- a processor;
- a processor readable medium accessible to the processor;
- and
- a computer program embedded in the processor readable medium, the computer program comprising instructions executable by the processor to:
- receive a travel plan and a user service preference from a user, the travel plan identifying a beginning position and an ending position;
- transmit data to an advertisement provider system, the data identifying the mobile device, a first time, the travel plan, the user service preference, and a cellular tower providing cellular communication to the mobile device at the first time;
- and
- communicate with the advertisement provider system to receive a selected advertisement, the selected advertisement selected based on at least the first time and the user service preference.
5 more elements
A processor readable medium embodying executable instructions, the executable instructions including instructions to:
- receive a travel plan and a user service preference from a user of a mobile device at a first time, the travel plan identifying a beginning position and an ending position;
- and
- transmit data to an advertisement provider system, the data identifying the mobile device, the first time, the travel plan, a cellular tower providing cellular communication to the mobile device at the first time, and the user service preference, wherein the user service preference specifies that a restaurant service is preferred when the first time is associated with a common meal time, and wherein the user service preference specifies that a lodging service is preferred when the first time is associated with nighttime.
Dependencies are inferred from the claim text.