Method for measuring packet advertising effectiveness
OwnerWilliam A. Harperinventor
Life of this patent
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Abstract
This invention generally relates to a method for measuring the effectiveness of an advertising method that facilitates purchases involving or assisted by a website. More particularly the method discloses how to measure the advertising effectiveness of widely distributed resealable packets of liquid that bear website addresses to prompt or facilitate direct access to websites. Data derived from the packet's manufacturing, distribution and website access is used in measuring the advertising effectiveness disclosed in this method.
Claims21
A method for measuring the effectiveness of direct advertising, comprising steps of:
- manufacturing by a provider for a vendor resealable packages of useful liquid bearing at least one website address and identifier, and recording said address, identifier and other data derived from said manufacturing process in a provider held database;
- supplying said vendor with said packages for advertising purposes, and recording data derived from said supplying in said database;
- distributing of said packages in a population including at least one buyer capable of purchasing a produce or service, and recording at least one said package identifier and other data derived from said distribution in said database;
- accessing a website at said address by said buyer possessing at least one of said packages from which said address prompts or facilitates said access, and obtaining from said buyer at least a name, identification code, email address or said identifier, and recording such data derived from such access in said database;
- and, analyzing by provider said database and reporting analysis to said vendor so as to provide a means for measuring the effectiveness of at least one advertising strategy derived from the manufacture, distribution, and website access associated with said packages.
A method for measuring the effectiveness of advertising, comprising steps of:
- manufacturing by a provider for a vendor resealable packages of useful liquid bearing at least one website address and identifier, and recording said address, identifier and other data derived from said manufacturing process in a provider held database;
- supplying said vendor with said packages for advertising purposes, and recording data derived from said supplying in said database;
- distributing of said packages in a population including at least one buyer capable of purchasing a produce or service, and recording at least one said package identifier and other data derived from said distribution in said database;
- accessing a website at said address by said buyer possessing at least one of said packages from which said address prompts or facilitates said access, and obtaining from said buyer at least a name, identification code, email address or said identifier, and recording such data derived from such access in said database;
- and, providing by provider select database data to said vendor for analysis so as to provide a means for measuring the effectiveness of at least one advertising strategy derived from the manufacture, distribution, and website access associated with said packages.
A method for measuring the effect of direct advertising, comprising steps of:
- manufacturing to vendor specifications resealable packages of useful fluid bearing website addresses and identifiers, and recording data derived from said manufacturing in a database;
- distributing said packages for advertising purposes, and recording in said database subsequent customer use of such advertising materials to secure vendor goods and services;
- and, analyzing said database so as to provide a means to measure the effect of select advertising attributes from data recorded regarding said packages.
Dependencies are inferred from the claim text.