System and process for receiving boosting recommendations for use in providing personalized advertisements to retail customers

A non-transitory computer-readable storage medium having computer-executable instructions stored thereon that when executed configure a computer system to perform the steps of:

• receiving recommendation boost instructions indicating a boost subject from a user via a visual electronic interface, wherein the recommendation boost instructions indicate how strongly the boost subject should be recommended or how strongly the boost subject should be suppressed from being recommended, the receiving of the recommendation boost instructions being performed by the configured computer system;
• receiving a set of recommendations from one or more automated product recommendation systems, the set of recommendations having been selected by one or more selection models or user models of the one or more automated product recommendation systems, the receiving of the set of recommendations being performed by the configured computer system;
• and
• automatically modifying the set of recommendations according to the recommendation boost instructions, the automatic modifying being performed by the configured computer system.

A system comprising:

• a memory;
• and
• a controller associated with the memory, wherein the controller is configured to:
• present a visual electronic interface configured to receive recommendation boost instructions from a user indicating a boost subject;
• receive the recommendation boost instructions indicating the boost subject via the visual electronic interface, wherein the recommendation boost instructions indicate how strongly the boost subject should be recommended or how strongly the boost subject should be suppressed from being recommended;
• receive a set of recommendations from one or more automated product recommendation systems;
• and
• automatically modify the set of recommendations according to the recommendation boost instructions.