Method, system and computer-readable medium for conducting domain name service

A system for aggregating a plurality of fully-qualified domain names for independent licensing of subdomain labels related thereto, the system comprising:

• a subdomain management system, comprising a server connected to a network and operably associated with a database and with a memory, the memory holding instructions configured for execution by the system in order to:
• receive requests from respective domain name holders for a subdomain licensing service;
• communicate with domain name servers to effect reassignment of name service records for fully-qualified domain names belonging to one or more of the respective domain name holders, whereby the fully-qualified domain names are associated with at least one IP address of the subdomain management system;
• access the database, wherein the database includes subdomain labels for the fully-qualified domain names, wherein each subdomain label is not associated with an IP address in the name service records, the database relating each subdomain label to a user-determinable address for content and to at least one of the fully-qualified domain names;
• and
• communicate with network users to relate via the database user selected subdomain labels with user selected ones of the fully-qualified domain names to provide subdomain names, each subdomain name comprising a fully-qualified domain name and at least one subdomain label to the left of the fully-qualified domain name, wherein the subdomain management system belongs to a separate entity from the domain name holders and the network users.

A tangible computer-readable medium having instructions encoded thereon, wherein the instructions are readable by a computing system in order to cause the computing system to perform operations comprising:

• receiving requests from respective domain name holders for a subdomain licensing service;
• acquiring authority to license subdomains associated with one or more of the respective domain name holders;
• providing a service confirmation message to the one or more of the respective domain name holders from which authority to license subdomains has been acquired;
• determining subdomains available for licensing;
• and
• providing a search of the available subdomains to network users to enable the networks users to request rights to use respective available subdomains, wherein the computing system belongs to a separate entity from the domain name holders and the network users.