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US 8,015,088 B2Granted
Methods for implementing a loyalty program
AssigneeThe Coca-Cola Company
InventorsAnthony James Phillips, Leonard Frank Antao, Gerard E. Insolia, Haven Brock Kolls
Life of this patent
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Abstract
A method of rewarding loyalty of a user may include providing a personal terminal to the user, detecting whether the personal terminal is within proximity of an interaction terminal, and based at least in part on the proximity of the personal terminal to the interaction terminal, providing a benefit to the user.
Claims22
A method of rewarding loyalty of a user, the method comprising:
- providing a personal terminal to a user, the personal terminal being a physical object that is sized and shaped to be transported with the user, the personal terminal comprising a memory;
- mounting a first interaction terminal to one of the following:
- a product, a first product device, a transaction device, and a promotional object;
- integrating a second interaction terminal with a second product device;
- detecting whether the personal terminal is within physical proximity of one of the first interaction terminal and the second interaction terminal;
- and
- in response to detecting that the personal terminal is within physical proximity of one of the first interaction terminal and the second interaction terminal, storing a benefit in the memory to reward the user for transporting the personal terminal within physical proximity of the one of the first interaction terminal and the second interaction terminal.
4 more elements
A method of rewarding loyalty of a user, the method comprising:
- providing a personal terminal to a user, the personal terminal being a physical object that is sized and shaped to be transported with the user;
- mounting a first interaction terminal to one of the following:
- a product, a product device, a transaction device, and a promotional object;
- integrating a second interaction terminal with a second product device;
- receiving a communication transmitted from one of the first and second interaction terminals to the personal terminal, the communication indicating the user transported the personal terminal within physical proximity of the one of the first and second interaction terminals;
- and
- providing a benefit to the user based at least in part on the communication transmitted from the one of the first and second interaction terminals to the personal terminal to reward the user for transporting the personal terminal within physical proximity of the one of the first and second interaction terminals.
4 more elements
Dependencies are inferred from the claim text.