Increasing market efficiency of ticket supply systems

A method of selling tickets comprising:

• configuring, via at least one program executing on computing equipment, wherein the at least one program is stored on a non-transitory storage medium, event parameters related to a sale of tickets for a limited capacity event;
• collecting, via at least one program executing on computing equipment, wherein the at least one program is stored on a non-transitory storage medium, data related to auctioned tickets, wherein the collected data comprises at least two data elements selected from a group of elements comprising bid price, bid volume, bidder diversity, ticket quantities per bid, bidding frequency, constraints imposed by bidders, and options elected by bidders;
• analyzing, via at least one program executing on computing equipment, wherein the at least one program is stored on a non-transitory storage medium, the collected data;
• dynamically adjusting, via at least one program executing on computing equipment, wherein the at least one program is stored on a non-transitory storage medium, said event configurable parameters for the limited capacity event based upon the analyzed data;
• auctioning, via at least one program executing on computing equipment, wherein the at least one program is stored on a non-transitory storage medium, tickets for the limited capacity event, wherein specifics of the auctioning step vary based upon determinable seller risks and upon the start and end times associated with an auction;
• receiving, via at least one program executing on computing equipment, wherein the at least one program is stored on a non-transitory storage medium, a plurality of bids, said bids including bidder specific factors;
• determining, via at least one program executing on comment wherein the at least one program is stored on a non-transitory storage medium, factor values for each of the specific factors;
• adjusting, via at least one program executing on computing equipment, wherein the at least one program is stored on a non-transitory storage medium, a value for each bid in accordance with the determined factor values;
• and
• accepting, via at least one program executing on comment wherein the at least one program is stored on a non-transitory storage medium, bids based upon the adjusted values.

A computer program product comprising a computer readable storage medium having computer usable program code embodied therewith, the computer usable program code comprising:

• computer usable program code stored on a non-transient storage medium that upon being executed by a processor is operable to configure event parameters related to a sale of tickets for a limited capacity event;
• computer usable program code stored on a non-transient storage medium that upon being executed by a processor is operable to collect data related to auctioned tickets, wherein the collected data comprises at least two data elements selected from a group of elements comprising bid price, bid volume, bidder diversity, ticket quantities per bid, bidding frequency, constraints imposed by bidders, and options elected by bidders;
• computer usable program code stored on a non-transient storage medium that upon being executed by a processor is operable to analyze the collected data;
• computer usable program code stored on a non-transient storage medium that upon being executed by a processor is operable to dynamically adjust said event configurable parameters for the limited capacity event based upon the analyzed data;
• computer usable program code stored on a non-transient storage medium that upon being executed by a processor is operable to auction tickets for the limited capacity event, wherein specifics of the auctioning step vary based upon determinable seller risks and upon the start and end times associated with an auction;
• computer usable program code stored on a non-transient storage medium that upon being executed by a processor is operable to receive a plurality of bids, said bids including bidder specific factors;
• computer usable program code stored on a non-transient storage medium that upon being executed by a processor is operable to determine factor values for each of the specific factors;
• computer usable program code stored on a storage medium that upon being executed by a processor is operable to adjusting a value for each bid in accordance with the determined factor values;
• and
• computer usable program code stored on a non-transient storage medium that upon being executed by a processor is operable to accept bids based upon the adjusted values.