US 8,015,064 B2Granted

System and method of providing advertisements to cellular devices

AssigneeAT&T Intellectual Property I, L.P.

InventorC. Wayne Crolley

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Abstract

A method of advertising is disclosed and includes monitoring transmission data of one or more cellular towers located along a freeway and recording an identification and a time and date stamp for one or more cellular devices that establish communication via the one or more cellular towers as the at least one cellular device travels within a user vehicle along the freeway. Further, the method includes determining one or more types of media files that are supported by the cellular device and monitoring the movement of the one or more cellular devices along the freeway. The method also includes transmitting one or more advertisements to the at least one cellular device when the cellular device is within a predetermined range of a freeway exit. The one or more advertisement is transmitted in a format of the one or more types of media files supported by the cellular device.

Claims22

Dependent claims

A method of advertising, the method comprising:

monitoring transmission data of a cellular tower located along a roadway of a route;
receiving a user selection of one or more points of interest along the roadway in addition to an end destination;
recording an identification and a time and date stamp associated with a cellular device each time the cellular device moves into a cellular coverage region of the cellular tower as the cellular device travels along the roadway;
determining one or more types of media files that are supported by the cellular device;
monitoring the movement of the cellular device along the roadway by determining an approximate location of the cellular device based on a cellular coverage region associated with a most recent recorded date and time stamp of the cellular device;
transmitting one or more advertisements related to a particular point of interest of the user selection of one or more points of interest when the cellular device is within a predetermined range of a roadway exit for the particular point of interest, the one or more advertisements transmitted in a format of the one or more types of media files that have been determined to be supported by the cellular device;
and
generating one or more billing reports associating an advertising cost with the one or more advertisements, wherein the advertising cost associated with the one or more advertisements is determined based on a distance between the cellular device and the roadway exit.

5 more elements

A system comprising:

a database storing one or more media files associated with one or more advertisements, the database storing information specifying one or more types of media files supported by a cellular device;
a server coupled to the database and having access to a cellular tower, the server comprising:
a processor;
a computer readable medium accessible to the processor;
and
a computer program embedded within the computer readable medium and executable by the processor, the computer program comprising:
instructions to monitor transmission data of the cellular tower;
instructions to record an identification and a time and date stamp associated with the cellular device each time the cellular device moves into a cellular coverage region of the cellular tower as the cellular device travels;
instructions to determine one or more types of media files that are supported by the cellular device;
instructions to monitor movement of the cellular device by determining an approximate location of the cellular device based on a cellular coverage region associated with a most recent recorded date and time stamp of the cellular device;
instructions to transmit an advertisement related to a user selected point of interest to the cellular device when the cellular device is within a predetermined range of the user selected point of interest, the advertisement transmitted in a format of the one or more types of media files that have been determined to be supported by the cellular device;
and
instructions to generate a billing report associating an advertising cost with the advertisement, wherein the advertising cost associated with the advertisement is determined based on a distance between the cellular device and the point of interest.

10 more elements

Dependencies are inferred from the claim text.