Marketing profile store
AssigneeInternational Business Machines Corporation
InventorsVictor S. Chan, Lev Mirlas, Danny Yiu
Life of this patent
Estimating the term…
Abstract
A method and a system for providing content on a computer having a memory, a display having at least a viewable position and networking capabilities for communicating with other computers in a networked system is provided. A storepath establishes the relationship amongst related stores having various marketing assets. Each marketing asset has its display attributes as defined by a global marketing campaign. When viewing a store profile, marketing assets are displayed in the viewable position on the display in accordance with those attributes.
Claims8
For a client/server system having at least a client including a graphical user interface to display a content of virtual hosted stores to a user, the virtual stores being stored in databases managed by a database management system in a resource manager, the graphical user interface being operatively connected to an application server having a business logic module to select the content to be displayed, a method of managing the content of the hosted virtual stores comprising the steps of:
- creating a profile store which serves as a template and upon which the hosted stores are formatted;
- designating one or more e-marketing spots in the hosted stores;
- setting up a marketing campaign for the hosted stores;
- and
- creating one or more campaign initiatives in the profile store for the content to be displayed in the hosted stores.
A method for populating campaign initiatives, the method comprising the steps of:
- accessing a list of pre-defined e-marketing spots for a profile store;
- creating an e-marketing spot for said profile store by selecting said e-marketing spot from said list of pre-defined e-marketing spots;
- accessing a first list of pre-defined campaign initiatives for said profile store;
- creating a campaign initiative for said profile store by selecting said campaign initiative from said first list of campaign initiatives;
- accessing a second list of campaign initiatives for a hosted store;
- creating a campaign initiative for said hosted store by selecting said campaign initiative from said second list of campaign initiatives;
- selecting said e-marketing spot created for said profile store to an e-marketing spot in said hosted store;
- scheduling said campaign initiative created for said profile store to said e-marketing spot in said hosted store;
- scheduling said campaign initiative created for said hosted store to said e-marketing spot in said hosted store;
- and
- rejecting said scheduling of said campaign initiative created for said hosted store if there is a conflict between said campaign initiative created for said profile store and said campaign initiative created for said hosted store.
Dependencies are inferred from the claim text.