Distributing personalized content

A method of enabling access to songs through one or more theme-based channels over a communications network, the method comprising:

• accessing, on a host, a library of content;
• loading, from the library of content, a pool of songs for access within a theme-based channel, wherein the pool of songs includes a first song and a second song;
• enabling a community of users to access the theme-based channel from across the communications network, wherein loading the pool of songs includes content determined to be responsive to the community of users accessing the theme-based channel;
• receiving a request from a first individual recipient for the theme-based channel;
• receiving a request from a second individual recipient for the theme-based channel;
• providing, as the first individual recipient is accessing the theme-based channel, the first individual recipient with the first song, the first song being provided to the first individual recipient in response to determining that the first song is more responsive to a predicted interest of the first individual recipient than the second song;
• providing, as the second individual recipient is accessing the theme-based channel, the second individual recipient with the second song;
• providing, after providing the first song, a third song to the first individual recipient;
• and
• providing, after providing the second song, the third song to the second individual recipient.