A contactless communication tag that is attached to a product and provides product information, the contactless communication tag comprising:
- a contactless communication unit for wirelessly exchanging data with a tag reader;
- a storing unit for storing product information, encryption key related information, and the number of times the product information is read by the tag reader;
- an encryption unit for encrypting the product information to be transmitted to the tag reader based on the encryption key related information;
- and
- an information providing unit for reading the product information stored in the storing unit in response to a product information request message received from the tag reader, to provide the read product information to the encryption unit, and rejecting provision of the product information to the encryption unit if the number of times the product information is read exceeds a predetermined reference value.