A non-visible authentication mark comprising a laser mark disposed between a substrate and a cover coating layer that covers the laser mark and at least a portion of the substrate surrounding the laser mark, wherein the laser mark comprises an infrared reflective inorganic pigment and the cover coating layer comprises an inorganic pigment that is different than the infrared reflective inorganic pigment in the laser mark, wherein the cover coating layer is in the form of a film selected from the group consisting of paint films, porcelain enamel coating films, glass enamel coating films, extruded plastic films and laminated plastic films, wherein the infrared reflective inorganic pigment in the laser mark causes the laser mark to reflect radiation at a predetermined wavelength within the range of from about 0.75 μm to about 40 μm at a sufficiently different level than the substrate covered by the cover coating layer, and wherein the cover coating layer appears substantially opaque in the visible portion of the electromagnetic spectrum such that it conceals the laser mark covered by the cover coat in the visible portion of the electromagnetic spectrum but is sufficiently transmissive of radiation emitted at the predetermined wavelength that the laser mark can be discerned from the substrate through the cover coating layer at the predetermined wavelength.