Merchandise display systems for baby care articles

A merchandise display system for disposable absorbent articles, the system comprising:

• a first line-up of disposable absorbent articles,
• the first line-up including:
• an absorbent article of a first configuration corresponding to a child's first stage of development, the absorbent article of the first configuration being enclosed in a first package, wherein the first package includes a first line-up color corresponding to the first line-up;
• and
• an absorbent article of a second configuration corresponding to a child's second stage of development, the absorbent article of the second configuration being enclosed in a second package, wherein the second package includes the first line-up color;
• and
• a second line-up of disposable absorbent articles,
• the second line-up including:
• an absorbent article of a first configuration corresponding to a child's first stage of development, the absorbent article of the first configuration being enclosed in a first package, wherein the first package includes a second line-up color corresponding to the second line-up;
• and
• an absorbent article of a second configuration corresponding to a child's second stage of development, the absorbent article of the second configuration being enclosed in a second package, wherein the second package includes the second line-up color;
• wherein the first line-up color and the second line-up color are different;
• the first line-up and the second line-up each contain an informational corridor which includes at least one product benefit indicator;
• and the first line-up and the second line-up each contain indicia which communicates a common source or brand indicator to a consumer.