US 7,996,264 B2Granted

System and method for consumer-selected advertising and branding in interactive media

AssigneeAvatizing, LLC

InventorsLaura Lee Kusumoto, Earl David Sacerdoti, Leila Janine Sigler, Sonya Lee Sigler

Life of this patent

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Abstract

A user of an interactive medium may select advertising for display on the user's avatar, property, or other user-associated environment. The invention presents one or more advertisements to the user and allows the user to select at least one advertisement to display. The user may also choose a location for displaying the selected advertisement. The invention presents the selected advertisement to other users of the interactive medium. The invention tracks these presentations or displays and rewards the original user based on the presentation. The tracking data may also be used to bill the advertiser or optimize the process of selecting and displaying advertisements.

Claims35

Dependent claims

A machine readable storage medium storing instructions that, when executed by a machine, cause the machine to perform selected advertising within an interactive medium, the instructions comprising:

providing an advertisement group to a first user, wherein the advertisement group comprises at least one advertisement;
receiving a selection of at least one advertisement from the advertisement group from the first user to generate a selected advertisement;
when a plurality of locations exists, providing the plurality of locations to the first user to choose to present the selected advertisement within the interactive medium and receiving a selection of at least one location from the plurality of locations from the first user;
presenting the selected advertisement to at least one user within the interactive medium, wherein the at least one user has access to the interactive medium;
providing a reward to at least the first user, wherein the reward is based on at least the presenting of the selected advertisement;
and
tracking at least one of the selected advertisement, the presenting of the selected advertisement, and the providing of the reward to generate tracking data for at least one of billing purposes, optimizing the selecting an advertisement, optimizing the selecting a location, optimizing the creating a selected advertisement, and optimizing the providing a reward.

4 more elements

Dependencies are inferred from the claim text.

Facts

Application: 12/267,145Filed 7 Nov 2008 · continuation in part
Priority: 15 May 2000
Published: US 2009/0063283 A15 Mar 2009
Granted: 9 Aug 2011
Term ends: Not estimatedThe source records don’t support an estimate.

Classification4 codes

G06Q 30/02
Commerce: marketing; Price estimation or determination; Fundraising
G06Q 30/0214
Discounts or incentives, e.g. coupons or rebates: referral reward systems
G06Q 30/0224
Discounts or incentives, e.g. coupons or rebates: based on user history
G06Q
Information and communication technology [ict] specially adapted for administrative, commercial, financial, managerial

Family

Application60/204,179Us provisional application · filed 15 May 2000
Application09/675,958Parent of this continuation-in-part · filed 29 Sep 2000
Application11/128,260Parent of this continuation-in-part · filed 13 May 2005
US 2009/0063283 A1Pre-grant publication · published 5 Mar 2009
US 7,797,168 B2Parent of this continuation-in-part
US 6,954,728 B1Parent of this continuation-in-part
US 2005/0216346 A1Published application
US 7,996,264 B2This patent

From the US filing history. Foreign family members aren’t listed.