Method and apparatus for installing an advertising sign

An apparatus for installing an advertising sign comprising:

• a support structure;
• a lifting system fixed to the support structure;
• a top rail supported on the lifting system such that the top rail can be raised and lowered between a lowered mounting position and a raised display position;
• and
• a bottom rail fixed to the support structure;
• wherein the lifting system comprises a cord operable to raise the top rail to the upper display position;
• wherein the top rail comprises a longitudinally extending channel adapted to engage a top periphery of an advertising sign;
• and
• wherein the bottom rail comprises a longitudinally extending channel adapted to engage a bottom periphery of an advertising sign;
• wherein said cord is supported by a support member on the support structure, the support being selected from the group consisting of sliding supports and rollers, said cord directed up about said support from said top rail and then down past said top rail and toward said bottom rail.