Social networking interactive shopping system

A real time social networking interactive shopping method adapted for use while the customer is physically located in a store and performed by a machine executing a program of instructions tangibly embodied in a program storage device readable by the machine, the method comprising the steps of:

• conducting, by a machine executing a program, real time market surveys associated with a store customer's usage of the social networking interactive shopping method;
• targeting, by a machine executing a program, store customers with real time advertising promotions based on the market surveys;
• providing social networking and personal management services accessible to the store customers/users;
• providing a web server application capable of providing at least one real time web page to the customers/users;
• generating, by a machine executing a program, a prediction based upon historical and real time data and purchases;
• generating, by a machine executing a program, a prediction of a store user's/customer's real time response to a proposed group of advertising messages, then based on the predicted customer response, selecting a specific real time advertising message for display to the customer/user;
• storing at least one database having information associated with items for sale at the store at the program storage device;
• determining an approximate location of the store customer when using the portable wireless communication device;
• targeting the customer with a specific advertising message, the specific advertising message being determined by a result of the behavior and response predicting steps, display location of the message being determined by the approximate location of the store customer;
• providing a portable wireless communication device that accesses the store items in the database, wherein the store customer purchases an item in the store using the portable wireless communication device, wherein the portable wireless communication device includes a display page having content from which the customer can select and purchase the store items, the display page being provided by the web server, the web server being in operable communication with the social networking services to determine the display page content that is customizable by the store customer;
• via the portable wireless communication device, accepting payment from the customer for the store items;
• and
• where using the social networking interactive shopping method a customer purchases customer selected store items thereby obviating the necessity for customer travel through a store check-out line.