Shipping and display container with article support

A container capable of shipping a plurality of articles and displaying them in an upright position at a point of sale, the container comprising:

• a one-piece shallow tray having a bottom wall, a front wall, a back wall, and opposite side walls, said bottom wall comprises a bottom liner, a fluted medium, and a top liner, said bottom wall having a plurality of parallel spaced apart grooves in a top surface thereof for engaging bottom edges of articles for supporting the article upright in the tray and hold them in position as other articles are removed from the front of the tray, said grooves are formed by cuts and adjacent crushed areas in the top surface of said bottom wall extending transversely across the width of the bottom wall, said cuts extending through the top liner but not completely through the fluted medium, and said crushed areas extend alongside said cuts and wherein said crushed areas extend along only that side of each respective said cut facing the back wall, forming a rearwardly facing abutment at each cut, said abutments engaging said bottom edges of said articles to prevent said bottom edges from sliding forward in the tray.