Displaying advertisement on user terminal

A method of providing broadcast data to a user terminal being in data communication with a mobile communication system, the method comprising:

• storing at least one advertisement data;
• receiving broadcast data and broadcast setting information from a broadcasting system via a communication network, wherein the broadcast setting information includes broadcast time information and advertisement data output period information of a broadcast program corresponding to the broadcast data;
• transmitting the broadcast data to a user terminal via the communication network;
• determining if a current time corresponds to the advertisement data output period information;
• extracting at least one advertisement data if the current time corresponds to the advertisement data output period information;
• and
• transmitting the extracted advertisement data to the user terminal via the communication network,
• wherein the user terminal generates purchase request information for purchase of a product corresponding to the extracted advertisement data, from at least identification information of the user terminal and the corresponding advertisement data.

A user terminal for providing broadcast data received from a mobile communication system, the terminal comprising:

• a transceiver configured to receive advertisement data from an advertisement server via a communication network;
• a signal processor configured to convert broadcast data, received from a broadcasting system via a communication network, to first voice data and first video data in a predetermined format;
• a memory configured to store terminal identification information and broadcast setting information corresponding to the broadcast data received from the broadcasting system or a mobile communication service system, wherein the broadcast setting information includes broadcast time information and advertisement data output period information of a broadcast program corresponding to the broadcast data;
• a speaker configured to output the first voice data;
• a monitor configured to output the first video data;
• a converter configured to convert the advertisement data to second voice data and second video data in a predetermined format, and output the converted second data via the speaker and the monitor, if a current time corresponds to the advertisement data output period information;
• an input component configured to receive a channel selection instruction and a request for purchase;
• a generator configured to generate, in response to a request for purchase, purchase request information from at least identification information of the user terminal and the corresponding advertisement data;
• and
• a transmitter configured to transmit the generated purchase request information to a purchase request processor.

One or more processor-readable storage devices having processor-readable code embodied on the processor-readable storage devices, the processor-readable code for programming one or more processors to perform a method of outputting broadcast data, in a user terminal, received from a mobile communication service system, the method comprising:

• storing at least one advertisement data received from an advertisement server via a communication network;
• receiving broadcast data and broadcast setting information from a broadcasting system or a mobile communication service system, wherein the broadcast setting information includes broadcast time information and advertisement data output period information of a broadcast program corresponding to the broadcast data;
• outputting the received broadcast data;
• determining if a current time corresponds to the advertisement data output period information;
• stopping outputting the broadcast data, and outputting at least part of the at least one advertisement data, if the current time corresponds to the advertisement data output period information;
• determining if a current time corresponds to the broadcast time information;
• outputting broadcast data received from the broadcasting system or the mobile communication service system if the current time corresponds to the broadcast time information;
• receiving a purchase request instruction for purchase of a product corresponding to the advertisement data;
• generating purchase request information from an advertisement ID corresponding to the advertisement data and pre-stored terminal identification information;
• and
• transmitting the generated purchase request information to a service system.

One or more processor-readable storage devices having processor-readable code embodied on the processor-readable storage devices, the processor-readable code for programming one or more processors to perform a method of outputting broadcast data, in a user terminal, received from a mobile communication service system, the method comprising:

• receiving broadcast data and broadcast setting information from a broadcasting system or a mobile communication service system, wherein the broadcast setting information includes broadcast time information and advertisement data output period information of a broadcast program corresponding to the broadcast data;
• outputting the received broadcast data;
• determining if a current time corresponds to the advertisement data output period information;
• transmitting a request for transmission of advertisement data to an advertisement server if the current time corresponds to the advertisement data output period information;
• receiving advertisement data from an advertisement server;
• stopping outputting the broadcast data, and outputting the received advertisement data;
• determining if a current time corresponds to the broadcast time information;
• stopping outputting the advertisement data, and outputting broadcast data received from the broadcasting system or the mobile communication service system, if the current time corresponds to the broadcast time information;
• receiving a purchase request instruction for purchase of a product corresponding to the advertisement data;
• generating purchase request information from an advertisement ID corresponding to the advertisement data and pre-stored terminal identification information;
• and
• transmitting the generated purchase request information to a service system.

A method of providing broadcast data to a user terminal being in data communication with a mobile communication service system, the method comprising:

• transmitting broadcast data and broadcast setting information to the user terminal via a communication network, wherein the broadcast setting information comprises broadcast time information and advertisement data output period information of a broadcast program corresponding to the broadcast data;
• and
• transmitting advertisement data to the user terminal via the communication network,
• wherein the transmitted advertisement data is configured such that the user terminal outputs the advertisement data during a period corresponding to the advertisement data output period information and the user terminal generates purchase request information for purchase of a product corresponding to the advertisement data using at least the user terminal identification information and an advertisement ID corresponding to the advertisement data.

A system for providing broadcast data to a user terminal being in data communication with a mobile communication service system, the system comprising:

• means for transmitting broadcast data and broadcast setting information to the user terminal via a communication network, wherein the broadcast setting information comprises broadcast time information and advertisement data output period information of a broadcast program corresponding to the broadcast data;
• and
• means for transmitting advertisement data to the user terminal via the communication network,
• wherein the transmitted advertisement data is configured such that the user terminal outputs the advertisement data during a period corresponding to the advertisement data output period information and the user terminal generates purchase request information for purchase of a product corresponding to the advertisement data using at least the user terminal identification information and an advertisement ID corresponding to the advertisement data.