Reprint card on a mobile device

A method of reprinting content on a print medium using a mobile telecommunications device, comprising the steps of:

• providing a first print medium comprising content and first coded data in a format of a linear data track, said first coded data identifying a first print media identifier;
• determining the first print media identifier, from the first print medium, using a sensor module of the mobile telecommunications device, the first print medium having been inserted into a media feed path of the mobile telecommunications device;
• retrieving a copy of the content, previously stored in a database, using the first print media identifier;
• printing the copy of the content on a second print medium using a printer module of the mobile telecommunications device, said
• second print medium being provided with second coded data in a format of a two-dimensional coordinate grid contiguously tiled across a surface the second print medium, said second coded data identifying a second print media identifier;
• creating an association between the content and the second print media identifier;
• and,
• storing the association between the second print media identifier and the content in the database such that the first print medium and the second print medium both enable future access to the content via respective first and second coded data, and the second print medium enables interactivity with interactive elements contained in said content via said second coded data.