Image forming apparatus and image forming method

An image forming apparatus comprising:

• an image holding member;
• a toner image formation device that forms a toner image on a surface of the image holding member using a toner, the toner including a first component and a second component that are present separately from each other and form a color when reacted with each other, and
• a photocurable composition containing either one of the first component and the second component, the photocurable composition being cured or maintained in an uncured state by applying color forming information, to control the reaction for color formation;
• a transfer device that transfers the toner image formed on the image holding member surface onto a recording medium surface;
• a color forming information applying device that applies color forming information to the toner image;
• a fixing device that fixes the toner image transferred onto the recording medium surface;
• and
• a color formation device that forms a color of the toner image applied with the color forming information,
• wherein the image holding member is provided with a reflection device that reflects the light for applying the color forming information to the toner image formed on the image holding member surface toward the toner image again.