A glass sheet having generally-opposed first and second major surfaces, the first major surface bearing a coating that comprises a compound region, the compound region comprising a photocatalyst, the photocatalyst being a first material, the compound region also comprising a second material, wherein said first and second materials are different materials, wherein the compound region is a sputtered mixed oxide film including both said first and second materials, the sputtered mixed oxide film having a thickness of at least about 40 angstroms but less than about 250 angstroms, the sputtered mixed oxide film defining an exposed outermost face of the coating, wherein said first material is titania and the sputtered mixed oxide film comprises titania in an amount that is less than about 30% by weight relative to the total weight of the sputtered mixed oxide film, wherein the glass sheet when uncoated has a first visible reflectance, wherein the glass sheet when bearing the coating has a second visible reflectance, and wherein the second visible reflectance is no more than about 3% greater than the first visible reflectance, each such visible reflectance being a monolithic film-side visible reflectance measured off the first major surface of the glass sheet, the glass sheet being part of a multiple-pane insulating glazing unit having a between-pane space, the first major surface of the glass sheet being an exterior surface of the unit and thus facing generally away from the between-pane space.