Apparatus and method for affixing a supplementary product to a printed product

Method of affixing a supplementary product, in particular a section of adhesive tape, to a printed product, comprising the following steps:

• conveying printed products with a spacing (d) from one another to a discharge point;
• moving holding elements, which have at least one suction element, along a closed circulation path in a circulation direction (U) from a pick-up point to the discharge point;
• picking up a supplementary product at the pick-up point by suction by means of the suction element;
• pressing the supplementary product onto the printed product at the discharge point as a result of interaction between the holding element and a supporting element;
• characterized by the following steps:
• picking up the supplementary product in a substantially flat state;
• bending the supplementary product to an at least approximately V shape before or when reaching the discharge point by displacing a bending element, without the bending element seizing the supplementary product actively, said bending element being moved along the circulation path together with the holding element;
• and pressing the supplementary product onto two opposite sides of the printed product in such a way that it reaches over one edge of the printed product.