Web media asset identification system and method

A rendering device-implemented method of electronically tagging an online-retrievable media asset obfuscated by a media wrapper, the method comprising:

• obtaining, by the rendering device from a web server, hypertext data corresponding to a renderable display page comprising a first plurality of page elements;
• retrieving, via communications traffic between the rendering device and said web server, data corresponding to said first plurality of page elements according to said hypertext data;
• identifying, according to an analysis of said communications traffic by the rendering device, a media asset of a content type that is obfuscated by a media wrapper;
• analyzing, by the rendering device, page element characteristics of said first plurality of page elements;
• identifying, by the rendering device according to said analyzed page element characteristics, one of said first plurality of page elements as corresponding to an obfuscating media wrapper associated with said identified media asset;
• rendering said renderable display page by the rendering device according to said hypertext data;
• and
• adding, by the rendering device, to said rendered display page a tag to tag the identified page element, the tag associated with said obfuscating media wrapper, said tag facilitating a user of the rendering device to save said identified media asset to the rendering device for subsequent use, even though said media asset has been obfuscated by the media wrapper.