Method and system for displaying a hyperlink at multiple levels of prominence based on user interaction

A computer-implemented method for affecting a level of prominence at which a hyperlink is displayed, comprising:

• calculating a score based on information concerning interaction of one or more users with a hyperlink, wherein the information concerning user interaction includes:
• a count of click-throughs of the hyperlink;
• a count of page views of a page on which the hyperlink appears;
• and
• feedback from the user of the hyperlink indicating whether the hyperlink was helpful;
• determining a parameter that affects a level of prominence at which the hyperlink is displayed according to the calculated score;
• and
• storing the parameter for responding to a request for the parameter;
• wherein the score is calculated by dividing a sum of the count of click-throughs and a value derived from the feedback by the count of page views.

A computer-implemented method for affecting a level of prominence at which a hyperlink is displayed, comprising:

• calculating a score based on information concerning interaction of one or more users with a hyperlink over multiple user sessions, wherein the information concerning user interaction with a hyperlink is collected once per user session for a given hyperlink and includes a count of click-throughs, a count of page views, and feedback received from the one or more users;
• wherein the feedback comprises a user submission;
• and wherein the score is the count of click-throughs plus a value derived from the feedback divided by the count of page views;
• determining a parameter that affects a level of prominence at which the hyperlink is displayed according to the calculated score;
• and
• storing the parameter for responding to a request for the parameter.

A system for affecting a level of prominence at which a hyperlink is displayed, comprising:

• a prominence data store configured to store information concerning interaction of one or more users with the hyperlink, the information including a count of click-throughs of the hyperlink, a count of page views of at least one page on which the hyperlink is displayed, and feedback from the one or more users, wherein the feedback includes a percentage submitted by the one or more users indicating a utility of the hyperlink;
• a computing device in communication with the prominence data store, wherein the computing device includes a memory and a processor, and is configured to:
• generate, using the processor, a score based on the information concerning interaction of the one or more users with the hyperlink, wherein the score is the count of click-throughs plus a value derived from the feedback divided by the count of page views;
• and
• use the score to generate a parameter that affects a level of prominence at which the hyperlink is displayed.

A computer-readable medium having executable instructions stored thereon, wherein the instructions, when executed by a computer, cause the computer to:

• monitor user interaction with a hyperlink that points to a resource, wherein the hyperlink appears in multiple different pages that are displayable to one or more users;
• aggregate a count of click-throughs of the hyperlink in the multiple different pages to produce information concerning user interaction with the hyperlink across the multiple pages, wherein the information concerning user interaction includes a count of page views on which the hyperlink appears and feedback from the one or more users of the hyperlink;
• wherein the feedback comprises a user-submitted rating;
• calculate a score based on the information concerning user interaction with the hyperlink by adding the count of click-throughs to a value derived from the feedback to produce a sum, and dividing the sum by the count of page views;
• and
• determine a parameter that affects a level of prominence at which the hyperlink is displayed according to the calculated score.