Requesting offline profile data for online use in a privacy-sensitive manner

A system comprising one or more computers under the control of an ISP, wherein the one or more computers are structured and connected:

• (a) to receive at one or more of the computers from a requesting server an electronic transmission of an IP address and a time and date;
• (b) to determine automatically, using one or more of the computers, to which subscriber of the ISP the IP address received in part (a) was allocated at the time and date received in part (a);
• and
• (c) to transmit automatically from one or more of the computers an electronic communication that causes delivery to the requesting server of offline data originating from an offline data provider, which offline data concern the subscriber determined in part (b), which communication does not convey to the offline data provider information pertaining to a history of online activity, which online activity is performed by the subscriber determined in part (b) via online access provided by the ISP, and which delivery and which offline data do not convey to the requesting server a personal identity of the subscriber determined in part (b).

An article comprising a non-transitory tangible medium encoding computer-readable instructions that, when applied to one or more computers under the control of an ISP, instruct one or more of the servers computers:

• (a) to receive at one or more of the computers an electronic transmission of an IP address and a time and date;
• (b) to determine automatically, with at least one of the computers, to which subscriber of the ISP the IP address received in part (a) was allocated at the time and date received in part (a);
• and
• (c) to transmit automatically from one or more of the computers an electronic communication that causes delivery to the requesting server of offline data originating from an offline data provider, which offline data concern the subscriber determined in part (b), which communication does not convey to the offline data provider information pertaining to a history of online activity, which online activity is performed by the subscriber determined in part (b) via online access provided by the ISP, and which delivery and which offline data do not convey to the requesting server a personal identity of the subscriber determined in part (b).