Tools enabling preferred domain positioning on a registration website
AssigneeThe Go Daddy Group, Inc.
InventorsRobert Parsons, Barbara Rechterman, Micheal Zimmerman, James Bladel, Richard Merdinger
Life of this patent
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Abstract
The present inventions may be implemented by tools enabling preferred domain positioning on a registration website. An example may comprise a computer-readable media storing instructions that, when executed by a server computer, cause the server to receive a bid from a registry seeking such preferred placement for a domain (that may be administered by the registry), generate a quality score for the domain, and determine the preferred placement based upon the bid and the quality score.
Claims45
A non-transitory computer-readable media comprising a plurality of instructions that, when executed by at least one server computer, cause at least one of said at least one server computer to:
- A) receive a bid from a registry seeking a preferred placement on a domain registration website for a domain administered by said registry;
- B) generate a quality score for said domain;
- and
- C) determine said preferred placement based upon said bid and said quality score by:
- i) calculating a weighted bid index for said domain, wherein said weighted bid index is a function of said bid and said quality score calculated according to the following formula:
- said weighted bid index=(a volume of domain registrations registered by a domain registrar within a 30-day period)*(a financial value of said bid+a predetermined financial credit);
- and
- ii) selecting said preferred placement based upon said weighted bid index.
An application programming interface running on at least one server computer communicatively coupled to a network comprising computer-readable code that, when executed by said at least one server computer, causes said application programming interface to:
- A) receive from a registry a procedure call comprising a bid seeking a preferred placement on a domain registration website for a domain administered by said registry;
- and
- B) responsive to receipt of said procedure call, display said domain in said preferred placement, wherein said preferred placement being based upon said bid and a quality score for said domain is determined by:
- i) calculating a weighted bid index for said domain, wherein said weighted bid index is calculated according to the following formula:
- said weighted bid index=(a volume of domain registrations registered by a domain registrar within a 30-day period)*(a financial value of said bid+a predetermined financial credit);
- and
- ii) selecting said preferred placement based upon said weighted bid index.
Dependencies are inferred from the claim text.